On May 15, the ASUS ROG 2026 new product launch was held grandly in Guangzhou, where the highly anticipated flagship new series, the ROG Strix SCAR 10, made its official debut. As a deep strategic partner of ROG, BOE (京东方) has scaled the joint research achievements from their collaborative gaming display laboratory for the first time in the consumer market.
Based on BOE's industry-first BLMB (BOE Low Motion Blur) dynamic no-smearing technology, ASUS ROG has globally debuted the ELMB (Extreme Low Motion Blur) technology on its new flagship gaming laptop, the ROG Strix SCAR 10 Plus. This technology achieves a breakthrough dynamic clarity performance of CMR 11000, realizing a key leap in the field of high-end notebook displays and propelling the gaming display experience from the era of "traditional high refresh rates" into a new era of "high dynamic clarity."
In the realm of gaming displays, dynamic clarity and visual quality are the core factors determining a player's competitive edge and immersive experience. BOE and ASUS ROG have joined forces to create the new-generation Nebula HDR Display 3.0, achieving transformative innovations in both dynamic clarity and ultimate visual quality, thereby setting a new standard for flagship gaming displays.
Regarding dynamic clarity, the jointly developed ELMB dynamic no-smearing technology represents a disruptive breakthrough, completely overcoming the traditional LCD issue of motion blur in high-speed scenes. This technology, based on BOE's self-developed BLMB technology, achieves multi-zone independent backlight control through precise backlight timing control, eliminating smearing at its source. Simultaneously, combined with a 240Hz ultra-high refresh rate and 3ms gray-to-gray fast response, the dynamic clarity CMR reaches 11000, representing a 16-fold clarity improvement compared to traditional solutions. In high-intensity competitive scenarios such as FPS shooting, racing, and fighting games, actions like quick scene transitions, sudden stops, and combo moves appear crisp and clean without afterimage blur, providing players with more precise visual judgment and more stable performance.
It is worth noting that BOE's ADS Pro technology brand deeply empowers the ASUS ROG Strix SCAR 10 Plus, achieving a comprehensive leap in screen quality. The ROG Strix SCAR 10 Plus, with its 4K ultra-high resolution, 100% DCI-P3 ultra-wide color gamut, and approximately 180° ultra-wide viewing angle, delivers sharp details and realistic colors across diverse scenarios, whether in AAA titles, open-world games, or video and audio creation. Furthermore, leveraging BOE's high-end Mini LED backlight technology, the screen boasts a peak brightness of 1600 nits and an ultra-high contrast ratio of 100,000:1, paired with 2000 fine dimming zones. This ensures bright highlights are clear without blooming and dark areas are deep with preserved detail, robustly meeting the dual high-end demands of both competitive gamers and professional creative users.
The ELMB technology featured in the ROG Strix SCAR 10 Plus originates from BOE's pioneering BLMB technology. BLMB technology holds three core advantages: extreme dynamic clarity, the simultaneous achievement of high brightness and low smearing, and professional high-refresh-rate compatibility. It maintains almost no loss in brightness while suppressing smearing, balancing display performance with long-term viewing comfort. It also perfectly adapts to 240Hz high refresh rates and low-latency response, meeting the stringent requirements of professional-level gaming through specialized synchronization certification.
While suppressing smearing, BLMB technology achieves almost no brightness loss, preventing players from missing details in dark areas during gameplay. Whether it's quick aiming in FPS games, high-speed cornering in racing games, or combo move judgment in fighting games, players can gain more precise visual judgment and more stable competitive performance.
As a technological solution that reshapes LCD dynamic display capabilities from the fundamental principles, BLMB technology utilizes combined display and backlight control, breaking through the response boundaries of traditional liquid crystal modules and elevating dynamic clarity metrics to a new industry height. It can create a core differentiated competitive advantage for flagship gaming laptops, helping high-end LCD gaming displays reach new peaks.
Extending beyond notebooks, BOE is building a complete gaming display matrix with BLMB technology, covering the needs of players across all scenarios and skill levels. At the 2026 SID Display Week exhibition, BOE globally debuted a 24.5-inch true 1000Hz native FHD gaming monitor, also equipped with BLMB technology. With a 1ms ultra-fast response time, it delivers clear and smooth high-speed motion visuals, setting a new standard for gaming displays that emphasizes "not just speed, but true clarity."
As a global leader in the display industry, BOE has been deeply engaged in the gaming field, continuously breaking through core technologies such as high resolution, high refresh rates, high dynamic clarity, and low motion blur. It has established a full-scenario product matrix covering gaming laptops, professional monitors, and gaming terminals. Over the long term, BOE has consistently provided flagship display solutions to global top-tier brands, earning high recognition and sustained trust from the industry and end customers through its robust capabilities, solidifying its core leading position in the high-end gaming display sector.
BOE and the ASUS Group, including its high-end gaming brand ROG, have engaged in 14 years of deep collaboration, progressing from panel supply to joint technology research, and from individual product innovation to the establishment of a joint laboratory, continuously setting industry milestones. During this partnership, they have jointly launched benchmark products such as the world's first high-refresh-rate notebook, the world's first 17.3-inch f-oled foldable notebook, and the world's first 18.X-inch large-screen gaming laptop. By 2025, high-end products resulting from their collaboration accounted for up to 88%, covering various cutting-edge categories including OLED, Mini LED, and 300Hz ACR, becoming a model for collaborative innovation within the industry chain.
From technological breakthroughs to ecosystem building, BOE's strategic layout in the gaming field has evolved from singular technology leadership to collaborative industrial ecosystem development. In 2023, BOE jointly initiated the establishment of the "Best of Esports" high-end gaming alliance with JD.com. Since then, the alliance has continued to gather global top-tier brands and upstream/downstream partners like ASUS, Lenovo, AOC, MSI, and Hisense, forming an industrial matrix covering multi-dimensional scenarios such as desktop gaming, mobile gaming, gaming peripherals, and esports content. Through measures like hosting the BOE Fearless Cup "Valorant" challenge, deep participation in events like ChinaJoy and the Nuclear Fusion Carnival, and collaborating with JD.com to build end-market sales channels, BOE has connected the entire chain from technology R&D to the consumer market.
Moving forward, BOE will continue to uphold its "Screen of Things" strategy, leveraging the advantages of the alliance platform to deepen the "Powered by BOE" innovation ecosystem and drive the gaming display industry's evolution from a focus on specification competition to an upgrade in holistic experience. Progressing from a technology definer to an industry leader, BOE is bringing global players a next-generation gaming experience that is smoother, clearer, and more immersive through its top-tier display technologies, aiming to establish "For a great gaming screen, look to BOE" as a widely recognized industry value benchmark.
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