Adidas Reports Preliminary Q4 Revenue Growth, Launches €1 Billion Share Buyback

Deep News01-30

Adidas will initiate a share buyback program extending to 2026, following the announcement of preliminary revenue growth for its most recent quarter.

The German footwear and apparel company stated on Thursday that its preliminary fourth-quarter financial results showed revenue of 6.08 billion euros ($7.27 billion), an increase from 5.97 billion euros in the same period last year.

The company also reported that currency-neutral revenue for the Adidas brand grew 11% year-over-year in the fourth quarter. Including Yeezy sales in 2024, revenue for the prior quarter increased by 10%, the company said.

Adidas stated that its preliminary operating profit reached 164 million euros, compared to 57 million euros a year earlier.

The company indicated that the preliminary gross margin improved by one percentage point to 50.8%.

The company further announced that, in light of its strong brand momentum and solid fundamentals, its Supervisory Board has approved a 1 billion euro share buyback plan.

The buyback will commence next month and continue until the end of 2026, the company said. Adidas also stated it intends to cancel the repurchased shares.

The company expects to publish its full-year 2025 financial results on March 4th.

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