Citi has issued a research report maintaining its "Buy/High Risk" rating on BRILLIANCE CHI (01114) while raising the target price from HK$3.75 to HK$4.8. The bank forecasts that retail sales of BMW Brilliance in November will increase by 4% month-on-month to 46,000 units, with overall inventory likely to remain at healthy levels by year-end. Entering the first quarter of next year, the potential extension of the halved purchase tax policy for new energy vehicles is expected to provide policy visibility for BMW Brilliance's sales.
BRILLIANCE CHI is anticipated to benefit from three new growth drivers in the coming year: higher-margin export sales of its Jinbei brand, an expected increase in domestic market share, and improved manufacturing efficiency through the adoption of industrial robots—all of which are projected to enhance profitability. Additionally, the expansion of BMW Brilliance's export sales could create further upside for earnings. Lastly, increased localization of auto parts production is expected to help stabilize margin levels.
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