Beijing authorities crushed and incinerated a massive haul of counterfeit luxury spirits, apparel, accessories, and personal care items on September 10, sending a powerful message against intellectual property theft.
During a centralized destruction event for 2026, the city disposed of nearly 30 tons of infringing and substandard products spanning 55 categories, with an estimated value exceeding 10 million yuan. The seized goods included fake versions of famous baijiu brands like Kweichow Moutai Co.,Ltd. and Wuliangye, alongside counterfeit clothing, shoes, handbags, jewelry, and toiletries collected by municipal agricultural, market regulation, public security, customs, and district-level authorities. All destroyed items underwent harmless treatment to ensure they can never return to the market.
According to the Beijing Municipal Market Regulation Bureau, this marks the seventh consecutive year the city has organized such a destruction campaign as part of a nationally coordinated effort. The initiative aims to severely deter counterfeiting crimes and foster a societal atmosphere that respects intellectual property rights.
Since the start of 2025, Beijing's administrative law enforcement departments have handled 2,133 cases involving IP infringement and the production and sale of counterfeit goods. Beijing Customs intercepted 961 batches totaling 233,000 items of infringing products. Public security agencies cracked 400 criminal cases related to IP violations and substandard goods. Prosecutors approved the arrest of suspects in 433 IP crime cases and filed charges in 400 cases, while courts accepted 479 cases and concluded 467.
Focusing on public welfare, the city's market regulators launched the "Guardian Consumption Iron Fist Action," targeting nine key areas including the safety of children's toys and school supplies, as well as the passing off of substandard down jackets and cashmere sweaters as premium products. For instance, Beijing Customs seized 9,358 unauthorized "POP MART" and "LABUBU" branded toys and 7,004 packaging boxes to protect consumers.
Under a cross-regional cultural enforcement agreement, authorities in Sanhe City, Hebei Province, confiscated over 18,000 copies of illegal publications across more than 100 titles. In Tianjin's Wuqing District, inspectors conducted surprise checks on printing enterprises holding dual certifications for both Beijing and Tianjin, providing on-site guidance to ensure compliance. Meanwhile, in Zhuozhou, Hebei, officials carried out special investigations at the Jingnan Book Industrial Park and the Zhongtu Network cloud warehouse, using a "law enforcement plus service" model to promote orderly business growth.
Looking ahead, Beijing plans to intensify its crackdown on counterfeiting in key areas such as daily necessities and the internet, continuously purifying the market environment and safeguarding the city's high-quality economic development.
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