Romance flourishes when young hearts meet, and a city grows warmer through shared happiness. In recent years, Harbin has started by focusing on "small things" related to personal joy, precisely addressing the needs of young people for dating, relationships, and marriage services. The city has fully integrated its cultural and tourism resources to create distinctive romantic settings. Through thoughtful measures and high-quality services, Harbin aims to strengthen the sense of belonging among its youth, making the city a harbor where love is found and cherished.
At 9 a.m., the marriage registration office in Daixiu Lake Park is filled with warmth. Residents Yang He and Qiao Weilin made a special trip to register their marriage. Within just a few minutes, they successfully received their marriage certificate, pleasantly surprised by the efficient and convenient service. This "acceleration of happiness" is firmly supported by the city's caring policies. On May 10, 2025, the newly revised Marriage Registration Regulations came into effect. Simultaneously, Harbin implemented a "simplified processing" reform for marriage registration, reducing the procedure time to just five minutes. Couples can now register at a location near their residence using only their ID cards and a signed declaration, significantly saving time and allowing young people to fully experience the warmth of the city's public services.
While streamlining procedures, Harbin has also leveraged its beautiful scenery to create popular romantic photo spots at several marriage registration offices. This allows couples to capture专属 romantic moments while completing their marriage registration, gaining a full sense of happiness.
Catering to young people's pursuit of romantic ceremonial experiences, Harbin has further integrated city landmarks, natural scenery, and cultural attractions with marriage services. The city launched the "Love in 'Erbin'" series of cultural and tourism integration activities for marriage registration, innovatively creating a comprehensive matrix of romantic settings. Scenic marriage registration offices have been set up at popular landmarks like Daixiu Lake Park, Sun Island, Central Street, and Chinese Baroque blocks, alongside special mobile registration points at the Dragon Tower and Polar Park. Unique initiatives like the "Deep Sea Certification" at Polar Park and the historic street-themed certification activities on Central Street have transformed marriage registration from a traditional administrative task into a romantic journey infused with local character. Couples now create unforgettable lifelong memories witnessed by century-old streets, picturesque lakes, mountains, and ice-snowscapes.
Data reflects this growing warmth, with happiness continuing to rise. In 2025, Harbin recorded 49,106 marriage registrations, an increase of 18.3% year-on-year. The proportion of registrations from young people aged 20 to 29 rose by 5.7 percentage points. More and more young people are choosing to stay in Harbin, fall in love in Harbin, and build their happy lives in Harbin. From "meeting someone" to "falling in love with a city," the continuous enhancement of relationship services not only brightens the lives of young people but also gathers powerful momentum for them to put down roots and contribute to the development of the Ice City.
Supported by caring policies, empowered by romantic settings, and guided by a new ethos of civility, Harbin is using love as a bond to continually enhance the sense of belonging and happiness among its youth. This "sweet economy" is becoming a warm and dynamic force for the city's development.
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