The provincial agriculture and rural affairs department announced on February 11 that a "Fujian Premium Farm Products, Spring Festival Shopping Spree" campaign is being rolled out to enliven the holiday market and expand sales of certified local agricultural goods. The initiative features three "100" programs designed to create an integrated online-offline promotion covering urban and rural areas with immersive consumer experiences, fostering a festive atmosphere.
The "100 Instant-Purchase Events to Stimulate Consumption" component will organize over 100 agricultural product promotion activities across the province by leveraging resources from agricultural departments at all levels. This multi-level provincial-city-county activity matrix aims to generate sustained shopping excitement with daily discounts, weekly events, and ubiquitous festive vibes.
Meanwhile, "100 Instant-Taste Premium Products Benefiting People's Livelihoods" will curate and release 100 portable, high-quality local specialty items as "Spring Festival gifts" from the Fujian Premium Farm Products catalog, tailored to holiday consumption trends and distributed through both online and offline channels.
The "100 Instant-Visit Beautiful Leisure Villages to Attract Tourists" program links production areas of certified products, rural attractions, and traditional New Year activities by promoting 100 scenic villages. It creates immersive agritourism experiences integrating agriculture, culture, and tourism, featuring themes like countryside landscapes, picking activities, folk customs, rural homestays, and red tourism.
Fujian Premium Farm Products is a green, high-quality agricultural brand the province has been developing in recent years. Over 100 regional public brands and 200 leading enterprises across 70 counties now use its exclusive logo, covering more than 4,500 agricultural products.
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