Data collected over the past 24 hours shows the average terminal retail price for major single-bottle products in China's baijiu market rebounded significantly on June 1st. If one bottle of each major product were packaged and sold together, the total price today is 9,914 yuan, an increase of 24 yuan from yesterday, returning above the 9,900 yuan mark and ending the previous consecutive days of decline. Following a streak of hitting 40-day lows, the market saw a strong rebound, with terminal trading sentiment warming. All varieties rose except for Guojiao 1573 and Fenjiu Blue and White 20, though significant divergence in the performance of core products remains evident.
Among the 11 major single-bottle products in today's baijiu market, eight rose, two fell, and one was flat, with gainers holding an absolute advantage. On the upside, Gujing Gongjiu Gu20 led the gains, rising 10 yuan per bottle, rebounding sharply from its monthly low. Langjiu Blue and White rose 8 yuan per bottle, ending a previous four-day losing streak, reclaiming the 700 yuan level, with the increase matching a near one-month high. Xijiu Junpin rose 5 yuan per bottle but remains at its second-lowest monthly level. Yanghe Dream Blue M6+ rose 3 yuan per bottle. Feitian Moutai and Jiannanchun Crystal both rose 2 yuan per bottle. Premium Moutai and Wuliangye普五八代 both saw modest increases of 1 yuan per bottle. On the downside, Guojiao 1573 led the declines, falling 6 yuan per bottle, dropping below 890 yuan to set a new monthly low price record. Fenjiu Blue and White 20 fell 2 yuan per瓶, continuing to set a new monthly low, marking five consecutive days of decline for this product. The price of Wuliangye 1618 remained unchanged from the previous period.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The original sample data consists of actual, transacted terminal retail prices handled by these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of知名 baijiu for all sectors. With the official i-Moutai platform beginning sales of Feitian Moutai at 1,499 yuan per bottle around New Year's Day (adjusted to 1,539 yuan per bottle on March 31st) and Premium Moutai at 2,299 yuan per瓶 on January 9th (adjusted to 2,359 yuan per bottle on May 16th), the magnetic influence of this new channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices released follow a calculation rule weighted by real transaction volume, and verifiable prices from this channel have been incorporated into the calculation of the terminal retail prices for these two酒品.
In other significant baijiu industry news, Huachuang Securities, known for its research capabilities, recently released a mid-term strategy report looking ahead to 2026. The report notes that among numerous liquor companies,
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