Special Topic: 2026 Sustainable Global Leaders Conference & the Second Green Industry and Sustainable Consumption Expo. The 2026 Sustainable Global Leaders Conference was held in Shanghai from October 20 to 22, under the theme "Building a Resilient Future Together: Global Governance, Innovation-Driven Development, and Industrial Upgrading." Wang Yijun, President of the Song Business Unit at Accenture PLC (ACN) Greater China, said in her speech that at present, whether enterprises or various types of content creators, all are testing the waters of AI content creation through small-scale validation.
Platforms need long-term accumulation to filter out information that is truly valuable to consumers. Content effectiveness is also divided into short-term KPIs and long-term KPIs that require longer cycles to verify. In the AI content ecosystem, consumers are not merely passive recipients.
"Every action we take ourselves is actually issuing an instruction to our own AI brain — a yes or no, a like or dislike." Every browse and interaction by users is an invisible vote, forming the data foundation for AI content iteration.
In her view, whether human-created or AI-generated, high-quality and refined content deserves positive feedback; for content that has value-related issues and is difficult to gain public recognition, users can also give clear feedback through interactive choices.
"If every one of us consumers, every one of us users, when browsing content ourselves, can also stand from a perspective of technology moving upward and content moving upward, then we are also creating a healthier and more positive content atmosphere for each of us." Wang Yijun stated that consumers actively and responsibly participating in content feedback is an important part of co-building a healthy AI content ecosystem.
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