Shanghai Lujiazui Finance & Trade Zone Development Co.,Ltd. ('s Lujiazui Street Business Association has officially established a New Consumption Committee, aiming to further energize the commercial district's consumer potential and improve the local business environment.
The committee will focus on supporting businesses in the district's dining, retail, and cultural-creative sectors, with a strong emphasis on deep government-enterprise collaboration to address operational challenges. Its primary goal is to help merchants attract customers, boost foot traffic, and increase revenue effectively.
To strengthen its service platform, the committee plans to build a dedicated new media promotion network. This will integrate online resources, regularly organize influencer visits to stores, and launch short video marketing campaigns. These efforts are designed to systematically enhance the online visibility of the Lujiazui commercial area and its tenants, leveraging digital traffic to support offline retail operations.
During the founding event, Yao Qiong, Deputy Director of the United Front Work Department of the Pudong New Area Committee and Party Secretary of the Federation of Industry and Commerce, along with Huang Yanchun, Party Secretary of the Lujiazui Street Working Committee, presented appointment letters and plaques to the association's president and the committee's director. This marks the formal establishment of the committee's organizational structure and the launch of its services.
The event featured a promotional video highlighting the committee's comprehensive support system for merchants. This system includes four targeted services: policy assistance for market visibility, premium advertising spots in the commercial district, city-wide influencer visits to stores, and full access to industry resources. These initiatives are designed to address core operational difficulties and deliver direct support to frontline businesses.
Looking ahead, the New Consumption Committee will gradually implement these various merchant-friendly measures. It will continue to provide diverse services, including online promotion, offline resources, and policy connections, to stimulate new consumption growth momentum in the Lujiazui area. The goal is to facilitate the iterative upgrade of the commercial district's business models, support the stable operations and growth of local merchants, and jointly build a top-tier, market-oriented, and convenient business environment.
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