Movement Alert｜The Kraft Heinz Company Rises 5.11% in Regular Trading, Disney Strategic Alliance Continues to Drive Shares Higher

Market Focus07-28

On July 28, The Kraft Heinz Company rose 5.11% in regular trading, trading at $27.465/share, with turnover of $196 million. The stock continues to rally on the back of a multi-year strategic alliance with Walt Disney Company announced on July 21.

Under the agreement, ten Kraft Heinz brands — including Heinz, Philadelphia Cream Cheese, and Kraft Mac & Cheese — will become the exclusive supplier at hundreds of dining locations across Disney's North American theme parks, resorts, and cruise lines. The partnership also grants Kraft Heinz the right to use Disney character imagery on select products, spanning food service, media, events, and brand experiences.

Adding to the positive momentum, Jefferies recently raised its price target on The Kraft Heinz Company to $24 from $21 while maintaining a Hold rating. Multiple other banks have also lifted targets in recent weeks, including Wells Fargo to $25, UBS to $25, and BofA Securities to $23. The analyst consensus mean target stands at approximately $23.13 with an average Hold rating. The company is scheduled to report next quarter earnings on August 5, with consensus EPS expectations of $0.53.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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