The "Liquor Price Insider" from Sina Finance is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands.
Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours indicates a widespread decline in the average terminal retail prices of ten major baijiu products in the Chinese market on January 17th. If one bottle of each of the ten major products were bundled for sale, the total price today would be 8,875 yuan, a decrease of 20 yuan from the previous day. The market price has once again fallen to its lowest point in nearly two months. Coupled with the ongoing channel destocking process, the industry's price normalization continues to deepen, further highlighting the characteristics of a market adjustment.
The market today displayed a divergent pattern, with five of the ten major products declining, four rising, and one remaining flat. Significant declines in core products dragged the overall average price down further. Among the decliners, Qinghualang and Xijiu Junpin led the drop, falling by 16 yuan/bottle and 14 yuan/bottle respectively, with both declines exceeding twenty yuan; Feitian Moutai followed closely, dropping by 10 yuan/bottle, attributed to a loosening of its "price anchoring" effect, combined with increased supply of平价 Feitian Moutai on the i-Moutai platform and pressure on channel inventories; Qinghua Fen 20's price retreated by 8 yuan/bottle; Crystal Jiannanchun saw a slight dip, edging down by 1 yuan/bottle. Among the gainers, Wuliangye普五八代 rose by 10 yuan/bottle; Jingpin Moutai and Guojiao 1573 increased by 9 yuan/bottle and 7 yuan/bottle respectively; Gujinggong Gu 20 saw a modest uptick of 3 yuan/bottle. The price of Yanghe Dream Blue M6+ remained unchanged from the previous day.
The daily data for the "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of the actual transacted terminal retail prices handled by each point over the past 24 hours, striving to provide the public with objective, authentic, scientific, and fully traceable data on the market prices of famous baijiu. Following the official sale of Feitian Moutai at 1,499 yuan/bottle on the i-Moutai platform starting from New Year's Day, and the sale of Jingpin Moutai at 2,299 yuan/bottle beginning on January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices released by the "Liquor Price Insider" adhere to a calculation rule weighted by real transaction volume, and we have gradually incorporated verifiable prices from this platform into the calculation of the terminal retail prices for Feitian Moutai and Jingpin Moutai.
In other important baijiu industry news, on January 16th, it was reported that recently, some of Kweichow Moutai Co.,Ltd.'s provincial direct stores have opened applications for purchasing Feitian Moutai (53度, 500ml) at 1,499 yuan/bottle to companies that meet tax revenue thresholds. Compared to last year, this year's policy is significantly optimized, as qualifying companies are no longer required to purchase other non-standard Moutai products as a bundle when applying for平价 Feitian Moutai. Regarding this situation, a relevant person from Moutai's sales company stated to the "Liquor Industry Insider," "The direct stores are currently signing 2026 sales contracts with existing corporate group purchase clients. The products sold are selected based on the consumption needs of these corporate clients (including main products like the Feitian 500ml Kweichow Moutai). Currently, this is only for existing corporate group purchase clients and is not open to new corporate customers."
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