Xiaomi Launches 618 Shopping Festival with Major Discounts on Flagship Models, President Lu Weibing Highlights Best Time to Buy Amid Memory Price Surge

Xiaomi has officially commenced its 2026 618 Grand Promotion. This year's event, themed "One-Step Tech Ecosystem," features substantial discounts: savings of up to 4,500 yuan on tech products, direct price cuts of up to 1,500 yuan on popular smartphones, and participation from over a hundred home appliance models with discounts reaching up to 4,500 yuan. Users who complete student verification can enjoy exclusive benefits, with additional savings of up to 200 yuan.

Recently, Lu Weibing, Partner and President of Xiaomi Group, stated on social media that due to a sharp increase in demand for high-performance computing and data centers, memory cost increases have far exceeded expectations and are expected to persist for an extended period. The memory price surge, exceeding initial forecasts, is anticipated to last at least until the end of next year. In this context, the 618 promotion represents the optimal window for purchasing a smartphone this year.

For this 618 event, Xiaomi is offering special promotions across its entire smartphone lineup, with flagship models seeing savings of up to 1,500 yuan. The discounts cover multiple products from both Redmi and Xiaomi series, including the Redmi K90 Max, launched in April and focused on gaming performance, and the imaging technology flagship Xiaomi 15 Ultra. Specifically, the Redmi Turbo 5 Max receives a discount of up to 400 yuan, with a starting price from 2,299 yuan; the Redmi K90 Max is discounted up to 300 yuan, starting from 3,199 yuan; and starting from midnight on May 15, the Xiaomi 15 Ultra receives a direct price cut of 1,500 yuan. The Redmi K90 Pro Max, equipped with the fifth-generation Snapdragon 8 Supreme Edition, is discounted up to 400 yuan, with a starting price from 3,999 yuan.

Beyond smartphones, categories including tablets, laptops, and over a hundred home appliance models are participating in the promotions, covering comprehensive lifestyle scenarios such as the kitchen, living room, and bedroom. Additionally, after completing student verification, users can access exclusive student discounts, providing further savings of up to 200 yuan.