Taizhou City Unveils Financial Guidance for E-commerce Agricultural Product Fund Allocation, Providing Dual-Policy Support to the Sector

Deep News07-03 09:10

The Taizhou Municipal Bureau of Agriculture and Rural Affairs in Jiangsu Province has recently issued the "2026 Municipal-Level Agricultural Product E-commerce Fund Utilization Guidance Plan" (hereinafter referred to as the "Plan"). The initiative aims to subsidize the crucial "last mile" for agricultural products moving from villages to cities, facilitating efficient connections between small-scale farmers and the broader national market.

Addressing Core Challenges

The Plan focuses on the primary obstacles in agricultural product distribution by establishing a dual-layer subsidy mechanism. The first layer targets rural e-commerce entities with an annual shipment volume exceeding 100,000 parcels. These entities will receive a specialized logistics subsidy of 0.1 yuan per parcel, with an annual subsidy cap of 50,000 yuan per entity.

Incentivizing Logistics Partners

The second layer concurrently encourages leading delivery and courier companies, such as China Post, SF Express, and JD Logistics, to implement targeted preferential policies. Enterprises that deliver over 1 million parcels of local agricultural products annually will be granted an operational incentive of 50,000 yuan.

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