Ferrari Sets Preliminary Price Tag for First EV at Approximately €550,000

Deep News04-21

Ferrari NV has established an initial price of around €550,000 for its first all-electric supercar. The model, which may carry the codename or designation "Luce", is scheduled to make its official debut in Rome next month.

This price does not yet include optional personalization features, and the final on-the-road cost could vary by approximately 10% from this baseline. For context, Ferrari's current lineup of flagship V12 combustion engine models is priced between €250,000 and €350,000, indicating that the electric variant's pricing represents a significant leap.

The company has previously inaugurated its new "E-building" facility in Maranello, which is dedicated to the production of electric and hybrid vehicles. The all-electric supercar will be built on an 800V high-voltage platform and utilize a carbon fiber lightweight architecture. With production planned to commence in the second half of 2025, customer deliveries may not begin until 2026.

Ferrari's decision to introduce such a high-priced electric vehicle in the current market environment demonstrates its confidence in the purchasing power and brand loyalty of ultra-high-net-worth individuals. This move is also viewed as a key strategic step for Ferrari to balance performance heritage with carbon neutrality goals under the framework of the EU's 2035 ban on new internal combustion engine vehicles.

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