Wander through Longyang. Long holiday getaways let you enjoy freely. Autumn hues hide beneath the Gaoligong Mountains, while coffee aroma drifts through the river valley as golden autumn arrives. A mountain holds hidden wonders, a basin brims with coffee fragrance, a land gathers charm. At the foot of the Gaoligong Mountains and beside the Nujiang Grand Canyon lies a treasure town where the seasons are gentle and the aroma lingers—Lujiang Town. Here you will find world-class river valley scenery, China's premier coffee village with over seventy years of heritage, the vibrant customs of multiple ethnic groups living together, and newly upgraded countryside homestays with pastoral experiences and authentic mountain cuisine. Escape the crowded city and come to Lujiang—entrust your holiday to the mountains, the sunset, the evening breeze, and the coffee fragrance that blankets the hills.
Why must you visit Lujiang at least once?
Lujiang Town enjoys the unique dry-hot river valley ecological climate of the Nujiang River Valley, with abundant sunlight and suitable day-night temperature differences, creating the nationally renowned Baoshan Arabica coffee. Xinzhai Village is even known as "China's Premier Coffee Village." Han, Dai, Lisu, De'ang and other ethnic groups have lived here for generations, with thriving industries, honest folk customs, and picturesque landscapes. In early autumn, Lujiang's rice fields turn golden, fruit fragrance fills the air, and coffee groves remain lush green—it is the most comfortable, most photogenic, and most suitable season of the year for slow travel.
01 Coffee Aroma Journey
If you do only one thing in Lujiang, it must be immersing yourself in the life journey of Arabica coffee. 🌟 Core destination: Xinzhai Village. As a nationally famous coffee-themed village, Xinzhai Village has devoted itself to the coffee industry for over seventy years, developing its unique coffee heritage in the gentle soil and long sunshine of the Nujiang River Valley. Through the changing years and rural innovation, Xinzhai has cultivated every inch of coffee garden and carefully tended every coffee tree. By controlling quality from the field source and refining flavor, Baoshan Arabica coffee at the foot of the Gaoligong Mountains carries a river-valley exclusive taste—bright fruity acidity, rich aroma, and a lingering finish—making every cup a gift of the mountains and rivers. ✅ Recommended coffee estates: 1. Beaton Coffee Industry Culture Park 2. Gaoligong International Fine Coffee Culture Park 3. Yifu Estate (Xinzhai Coffee Estate) 4. Luchun Coffee Estate 5. Gaosheng Coffee Estate 6. Tianxia Coffee Estate 7. Summer (Xiamo) Coffee Estate 8. Gongjiang Coffee Estate 9. Huke Coffee Estate 10. Gaoshanchun Coffee Estate 11. Yungong Coffee Estate 12. Yiding Coffee Estate 13. Yupo Junhui Coffee Estate 14. Puyuyue Estate
02 Countryside Homestay Experience
Stay inside time, sleep wrapped in coffee aroma. Lujiang quality accommodation collection. Yiding Coffee Estate Homestay: Guest rooms are surrounded by continuous coffee groves; open the window and coffee garden views appear. You can immersively experience coffee picking, roasting, and pour-over tasting. Huke Coffee Estate Hotel: Rooms offer expansive views—watch morning mist among the mountains and enjoy river valley sunsets in the evening. It is a premium coffee vacation choice in Lujiang Basin. Shanshui Coffee Valley Homestay: Located within a national AAAA-level scenic area, truly achieving a living experience intertwined with mountains and water. Yishe Coffee Homestay: Features multiple standalone villas with panoramic floor-to-ceiling windows offering mountain views. Year-round comfortable temperatures and abundant negative oxygen ions. Zhengdong Hotel: Located in Lujiang Town center, convenient transportation, complete facilities, clean and comfortable, easy parking. Focused on affordable mass-market accommodation. Beaton Coffee Estate Hotel: Situated within Beaton Coffee Industry Culture Park, with a variety of room types, lush tropical plants in the park, and surrounded by coffee trees. Yilin Hotel: An economy hotel in Lujiang Town center, conveniently located, with basic complete facilities, clean rooms, and easy parking. Baofeng Business Hotel: A business hotel in Lujiang Town center, equipped with standard rooms and meeting spaces, good parking conditions. Menghe Town Hotel: The core resort hotel of Menghe Town, converted from an old sugar factory building, blending Southeast Asian style with local ethnic elements.
03 Landscape and Culture
Lujiang is not only about coffee—it is a hidden treasure where landscape and culture coexist. 1. Nature and ecology check-ins: • Asia's largest banyan tree (Bingmen ancient banyan group): Centuries-old banyan trees with lush branches, a single tree forming a forest—a natural green secret realm full of ethereal beauty. • Nujiang riverside scenery: Stroll along the river, watch the rushing waters, and feel the grandeur of the canyon. • Gaoligong Mountain distant view: Gaze at the continuous mountain ranges, layered green forests, fresh air—a natural oxygen bar. 2. Cultural scenery check-ins: • Huiren Bridge: Look back on the profound years of the Silk Road horse caravans and the flames of war—every snapshot is a historical masterpiece. • Multi-ethnic village customs: Dai bamboo houses and ethnic lanes—experience the simple village customs of various ethnic groups living together and helping one another.
04 Savoring Lujiang
The romance of travel is half scenery, half cuisine. When visiting Lujiang, you must try these locals' secret signature flavors: ✅ Specialty Dai cuisine: Sapie, pounded chicken feet, lemon fish, Dai-style grilled packages—sour and spicy, appetizing, authentic. ✅ River fresh flavors: Clay pot fish, Nahu grilled fish, fish sashimi—tender meat, original taste. ✅ Local rustic flavors: Local pig head skin, farm vegetables, river valley coarse grains—characteristic and healthy. ✅ Trendy late-night snacks: Specialty Moka barbecue, full of lively atmosphere, a must-eat for night outings. Mountains and rivers nourish ingredients, and the bustle heals the heart—every bite is Lujiang's unique river valley flavor.
Curated Travel Routes
One-day light stroll. 9:00–11:30 Beaton Coffee Industry Culture Park + Gaoligong International Fine Coffee Park. ✨ Highlights: ▫️ Beaton Coffee Industry Culture Park: Immersively experience the complete coffee industry chain, visit the coffee processing production line, and personally try pour-over coffee; the park is spacious and great for photos. ▫️ Gaoligong International Fine Coffee Park: Backed by green mountains, beautiful landscape; the park features a coffee museum where you can explore the origins and development history of coffee. 12:00–13:30 Lunch at Nahu. 🍛 Recommended food: Authentic Dai cuisine—must-order lemongrass grilled fish, sour papaya beef, pineapple rice, stir-fried river snails, Dai-style hand-grabbed rice—taste local specialties. 14:00–17:30 Xinzhai—China's Premier Coffee Village. 🌿 Highlights: China's premier coffee village, the entire village steeped in rich coffee culture; multiple fine coffee estates are scattered throughout the village where you can freely choose to visit, taste coffee, and rest. 18:00 End of itinerary, return trip.
Two-day in-depth tour. DAY 1. 9:00–11:30 Beaton Coffee Industry Culture Park + Gaosheng Coffee Estate. ✨ Highlights: ▫️ Beaton Coffee Industry Culture Park: Immersively experience the complete coffee industry chain, visit the coffee processing production line, and personally try pour-over coffee; the park is spacious and great for photos. ▫️ Gaosheng Coffee Estate: Carrying three generations' original aspiration of "guarding a good cup of coffee," with stable coffee bean quality; classic styles never go out of fashion—a good taste refined by time. 12:00–13:30 Lunch in town. 🍛 Recommended food: Authentic Dai cuisine—must-order lemongrass grilled fish, sour papaya beef, pineapple rice, stir-fried river snails, Dai-style hand-grabbed rice—taste local specialties; specialty roasted pork rice noodles and many snack options. 14:00–16:00 Yifu Estate (Xinzhai Coffee Estate). 🌿 Highlights: Converted from the old township government compound, featuring distinctive architecture built with 760,000 red bricks—excellent for architectural photography; the corridors and courtyards are very photogenic; you can enjoy coffee and gaze at the basin scenery. 16:30–18:30 Luchun Coffee Estate. 🌆 Highlights: Perched on the hilltop, overlooking the entire Lujiang Basin river valley; oversized glass windows provide scenic viewpoints, suitable for afternoon tea—order pour-over coffee and snack platters; wait for the blue hour in the evening for stunning views. 19:00 Return to Bawan Village, check into homestay. 🍢 Dinner: Taste Dai-style barbecue, beef stew, and shabu-shabu beef hot pot on Bawan Street. 🏠 Accommodation: Bawan Primary School's old campus renovated into a homestay—open the window to see river valley pastoral scenery, sleep accompanied by coffee aroma and mountain breeze, immersively experiencing the gentle bustle at the foot of the Gaoligong Mountains. DAY 2. 9:00–11:30 Xinzhai—China's Premier Coffee Village. ✅ Highlights: Stroll through the coffee village, tour the ten-thousand-mu coffee garden, check in at distinctive village wall murals, immersively experience coffee countryside culture; multiple coffee estates scattered throughout the village to explore freely. 12:00–13:30 Lunch at Bingmen. 🍛 Recommended food: Authentic Dai cuisine—must-order lemongrass grilled fish, sour papaya beef, pineapple rice, stir-fried river snails, Dai-style hand-grabbed rice—taste local specialties; specialty fish sashimi, freshly caught and prepared, fresh and delicious. 14:00–17:00 Great Banyan Tree + Yungong Coffee Estate. 🌿 Highlights: 🌲 Asia's largest banyan tree: Check in at the 700-year-old Asian ancient banyan tree, a forest secret realm in the basin, free to visit. ☕️ Yungong Coffee Estate: Stunning scenery, rest under the tree shade, enjoy the natural scenery of pastoral fields and ancient banyan trees complementing each other; the specialty blends are worth tasting. 17:30 End of itinerary, return trip.
Travel Tips
Early autumn in the river valley is cool in the morning and evening and comfortable at noon. It is recommended to bring a light jacket and comfortable sneakers, and adjust clothing as temperatures vary between day and night. Reservation tips: During the double holiday, visitor numbers surge; distinctive homestays and popular estates should be booked in advance to avoid no rooms or no experience sessions available at the last minute. Photography timing: Daily 8:00–10:00 is when the river valley scenery is most beautiful with suitable temperatures—the perfect moment for landscape photography; daily 17:00–19:00 is the golden period for river valley sunset photography—soft light and shadows, extremely high photo success rate. Travel tips: There are fewer mosquitoes in the coffee fields; basic protection is recommended; rural roads are smooth, and self-driving offers the best experience.
Autumn breeze carries promises, coffee aroma has its season. This National Day, avoid the crowds and head to Lujiang. In the clear breeze of Gaoligong, beneath the sunset of the Nujiang River Valley, watch the pastoral fields unfold, taste mellow coffee, stay in mountain homestays, and enjoy ethnic bustle. Mountains and rivers do not disappoint distant guests—Lujiang waits for the wind and for you.
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