Exclusive: Moutai Halts Mid-Autumn Gift Box Production After Four-Year Run

Deep News09-08

On September 8, multiple sources exclusively revealed to 酒业内参 that Kweichow Moutai Co.,Ltd. has decided to cease production of its Mid-Autumn cultural gift boxes featuring "Kweichow Moutai" liquor this year. This development has been corroborated by distributors, who confirmed, "The product was indeed not launched; we only have remaining inventory of previous years' Mid-Autumn gift boxes." Kweichow Moutai Co.,Ltd. has not issued an official response regarding this matter.

According to public records, Kweichow Moutai Co.,Ltd. first introduced its Mid-Autumn cultural gift box in 2022, subsequently releasing a new edition every year for the festival over the following four years. These gift boxes typically include items such as Kweichow Moutai liquor, tea sets, and drinking vessels. For instance, for Mid-Autumn in 2024, the company launched a limited-edition "Traditional Chinese Festival: Mid-Autumn Reunion" set, which contained a 53% vol 200ml bottle of Kweichow Moutai. For Mid-Autumn 2025, Kweichow Moutai Co.,Ltd. introduced the "2025 Traditional Chinese Festival: Mid-Autumn Reunion" set, featuring two 53% vol 200ml bottles of Kweichow Moutai alongside a teacup and saucer set.

Pricing for the annual Mid-Autumn gift boxes has varied each year, generally ranging from approximately 1,500 yuan to 3,500 yuan. For example, the official retail price for last year's "2025 Traditional Chinese Festival: Mid-Autumn Reunion" set was set at 2,599 yuan.

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This development has been corroborated by distributors, who confirmed, \"The product was indeed not launched; we only have remaining inventory of previous years' Mid-Autumn gift boxes.\" <b>Kweichow Moutai Co.,Ltd.</b> has not issued an official response regarding this matter.<br><br>According to public records, <b>Kweichow Moutai Co.,Ltd.</b> first introduced its Mid-Autumn cultural gift box in 2022, subsequently releasing a new edition every year for the festival over the following four years. These gift boxes typically include items such as Kweichow Moutai liquor, tea sets, and drinking vessels. For instance, for Mid-Autumn in 2024, the company launched a limited-edition \"Traditional Chinese Festival: Mid-Autumn Reunion\" set, which contained a 53% vol 200ml bottle of Kweichow Moutai. For Mid-Autumn 2025, <b>Kweichow Moutai Co.,Ltd.</b> introduced the \"2025 Traditional Chinese Festival: Mid-Autumn Reunion\" set, featuring two 53% vol 200ml bottles of Kweichow Moutai alongside a teacup and saucer set.<br><br>Pricing for the annual Mid-Autumn gift boxes has varied each year, generally ranging from approximately 1,500 yuan to 3,500 yuan. For example, the official retail price for last year's \"2025 Traditional Chinese Festival: Mid-Autumn Reunion\" set was set at 2,599 yuan.<br><br></p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Exclusive: Moutai Halts Mid-Autumn Gift Box Production After Four-Year Run</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nExclusive: Moutai Halts Mid-Autumn Gift Box Production After Four-Year Run\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1039043262\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Deep News </p>\n<p class=\"h-time\">2026-09-08 20:20</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>On September 8, multiple sources exclusively revealed to 酒业内参 that <b>Kweichow Moutai Co.,Ltd.</b> has decided to cease production of its Mid-Autumn cultural gift boxes featuring \"Kweichow Moutai\" liquor this year. This development has been corroborated by distributors, who confirmed, \"The product was indeed not launched; we only have remaining inventory of previous years' Mid-Autumn gift boxes.\" <b>Kweichow Moutai Co.,Ltd.</b> has not issued an official response regarding this matter.<br><br>According to public records, <b>Kweichow Moutai Co.,Ltd.</b> first introduced its Mid-Autumn cultural gift box in 2022, subsequently releasing a new edition every year for the festival over the following four years. These gift boxes typically include items such as Kweichow Moutai liquor, tea sets, and drinking vessels. For instance, for Mid-Autumn in 2024, the company launched a limited-edition \"Traditional Chinese Festival: Mid-Autumn Reunion\" set, which contained a 53% vol 200ml bottle of Kweichow Moutai. For Mid-Autumn 2025, <b>Kweichow Moutai Co.,Ltd.</b> introduced the \"2025 Traditional Chinese Festival: Mid-Autumn Reunion\" set, featuring two 53% vol 200ml bottles of Kweichow Moutai alongside a teacup and saucer set.<br><br>Pricing for the annual Mid-Autumn gift boxes has varied each year, generally ranging from approximately 1,500 yuan to 3,500 yuan. 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This development has been corroborated by distributors, who confirmed, \"The product was indeed not launched; we only have remaining inventory of previous years' Mid-Autumn gift boxes.\" Kweichow Moutai Co.,Ltd. has not issued an official response regarding this matter.According to public records, Kweichow Moutai Co.,Ltd. first introduced its Mid-Autumn cultural gift box in 2022, subsequently releasing a new edition every year for the festival over the following four years. These gift boxes typically include items such as Kweichow Moutai liquor, tea sets, and drinking vessels. For instance, for Mid-Autumn in 2024, the company launched a limited-edition \"Traditional Chinese Festival: Mid-Autumn Reunion\" set, which contained a 53% vol 200ml bottle of Kweichow Moutai. For Mid-Autumn 2025, Kweichow Moutai Co.,Ltd. introduced the \"2025 Traditional Chinese Festival: Mid-Autumn Reunion\" set, featuring two 53% vol 200ml bottles of Kweichow Moutai alongside a teacup and saucer set.Pricing for the annual Mid-Autumn gift boxes has varied each year, generally ranging from approximately 1,500 yuan to 3,500 yuan. For example, the official retail price for last year's \"2025 Traditional Chinese Festival: Mid-Autumn Reunion\" set was set at 2,599 yuan.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.50.0","shortVersion":"4.50.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1152377284","isCrawlerRequest":true}