Movement Alert｜Mixue Group Falls 3.93% in Regular Trading, Growth Ceiling and Gross Margin Decline Concerns Continue to Weigh

Market Focus06-03

On June 3, Mixue Group fell 3.93% in regular trading, trading at 272.6 HKD/share, with trading volume of 33.43 million HKD, extending the previous session's decline.

On the news front, market concerns over the company's growth outlook continue to intensify. The stock has now fallen approximately 54% from its high, with market capitalization shrinking by over 120 billion HKD. Core business gross margin declined from 31.2% to 29.9%, squeezed by rising raw material costs — notably lemon procurement prices surging over 60% — and a shift toward lower-margin product categories. With domestic store count approaching 60,000, expansion is nearing physical saturation, while management has flagged that delivery subsidy pullbacks are slowing store-level revenue growth, with profitability expected to face pressure.

Within the Restaurants sector, the overall sector weakened today. Among individual stocks, MEITUAN-W down 1.58%, YUM CHINA down 1.8%, HAIDILAO down 1.85%, GUMING down 2.09%, CHABAIDAO down 0.93%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Core business gross margin declined from 31.2% to 29.9%, squeezed by rising raw material costs — notably lemon procurement prices surging over 60% — and a shift toward lower-margin product categories. With domestic store count approaching 60,000, expansion is nearing physical saturation, while management has flagged that delivery subsidy pullbacks are slowing store-level revenue growth, with profitability expected to face pressure.</p><p>Within the Restaurants sector, the overall sector weakened today. Among individual stocks, MEITUAN-W down 1.58%, YUM CHINA down 1.8%, HAIDILAO down 1.85%, GUMING down 2.09%, CHABAIDAO down 0.93%.</p><p>(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. 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