Trip.com-S (09961) shares plummeted 14.98% during Thursday's intraday trading session after China's State Administration for Market Regulation (SAMR) launched an antitrust investigation into the company.
The regulator is probing Trip.com over suspected abuse of its dominant market position to implement monopolistic practices. If found guilty, the company could face fines ranging from 1% to 10% of its previous year's revenue under China's Anti-Monopoly Law.
Trip.com stated it would fully cooperate with the investigation while maintaining normal business operations. The company holds approximately 70% of China's online travel market by gross merchandise volume, according to industry reports.
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