Beijing's Fengtai District Collaborates with Zhidemai Technology to Launch Consumer Service Platform

Deep News2025-12-05

Beijing, December 5 (Xinhua) — The Fengtai District Commerce Bureau, in partnership with Beijing Zhidemai Technology Co.,Ltd., has officially launched a one-stop consumer service platform named "Enjoy Consumption in Fengtai" via WeChat Mini Program. As the district's first digitalized comprehensive consumption demonstration project, the platform integrates resources across culture, commerce, tourism, sports, and healthcare sectors, offering residents access to local merchant benefits, event listings, and other convenient services. This initiative marks a significant step in Fengtai's public-private collaboration to drive consumption upgrades and build a digital consumption ecosystem.

The "Enjoy Consumption in Fengtai" program covers diverse scenarios including museums, scenic spots, shopping malls, restaurants, and cinemas, currently featuring over 2,250 registered merchants. Designed to bridge online traffic with offline businesses, the platform provides consumers with streamlined guidance while helping merchants enhance visibility and targeted outreach, thereby boosting regional commercial vitality.

Coinciding with the launch, Fengtai District initiated a consumer benefit campaign. In the first round, the Commerce Bureau and the District Trade Union distributed 10,000 no-threshold movie vouchers through the mini-program. Starting November 28, 2025, vouchers are released every Friday at noon, redeemable at designated cinemas in Fengtai. This effort leverages digital platforms to ensure efficient participation and enrich cultural consumption options.

The collaboration represents another milestone in Beijing Zhidemai Technology Co.,Ltd.'s partnership with Fengtai government to synergize industry and policy for regional consumption system development. Both parties aim to explore innovative digital solutions for empowering the real economy, creating replicable models to promote local consumption and contribute to Fengtai's high-quality commercial growth, aligning with Beijing's vision as an international consumption hub.

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