On April 25, Mingming, a top live-streaming host for EAST BUY, announced his departure along with colleagues Tianquan, Zhongcan, and Linlin. In a public statement, Mingming expressed his sincere gratitude to Mr. Yu for his mentorship and support. He reflected that he had spent some of the most important days of his life at the company, creating countless unforgettable memories. Mingming noted that after the new leadership team took over, the company's overall live-streaming format and operational style underwent a complete transformation. In his daily work, he clearly perceived an "unfriendly" attitude from the new management, which led to severe anxiety and internal strain. He mentioned that he had attempted to understand, adapt, and cooperate with the changes but found himself increasingly marginalized. There were no arguments or conflicts, just a quiet sense of isolation. As a result, he came to realize that the home he had once fiercely protected no longer needed him.
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