On the evening of October 20, Tmall's Double 11 shopping festival will officially begin sales, with this year's event featuring the largest number of participating products in its history.
According to announcements, brand discounts combined with platform consumption coupons will offer savings as low as 7.2 fold, while early activities start on the evening of October 15, including presales for beauty and apparel categories where consumers can claim a "deposit-free card" in livestreams to pay zero yuan for deposits, and direct sales for home appliances, phones, and computers with national subsidies reducing prices to as low as 6.5 fold.
Notably, the national subsidy program for home appliances and digital products on sale tonight has been expanded to include new categories such as embodied intelligent robots, smart door locks, smart dryers, and digital cameras.
Tomorrow evening at 8 PM, Apple (AAPL) will debut its first foldable iPhone Duo on the Apple Tmall flagship store, with over 20 authorized Apple stores selling it simultaneously, offering up to 24 interest-free installments and the most abundant supply online.
Additionally, the iPhone 18 Pro series is confirmed to participate in Tmall's Double 11, with a 300 yuan Apple surprise coupon available from midnight today, and starting at 8 PM on October 20, consumers can stack trade-in offers with local subsidies of 500 yuan, bringing the price down to 9,199 yuan and up.
For the first time, AI services are joining Double 11, with model manufacturers like Zhipu, MiniMax, and Qianwen collectively offering discounts, allowing consumers to "stock up on tokens" during the event.
This year's Tmall Double 11 introduces two new features: the "deposit-free card" and "consumption coupon inflation." The deposit red envelope has been upgraded to the deposit-free card, where one card can waive the deposit for a presale item.
For instance, if a product has a 100 yuan deposit, instead of collecting ten 10 yuan deposit red envelopes as before, consumers now only need to claim one deposit-free card by entering the livestream of participating influencers or brands.
Furthermore, the first batch of 88VIP consumption coupons was distributed on October 13, totaling seven coupons with greater discounts than last year, starting at 8.7 fold, and usable after sales begin at 8 PM on October 20.
This year, 88VIP users can choose the coupon denominations themselves—for example, after clicking "inflate" on "spend 480, save 60," they can select from options like "spend 600, save 75," "spend 800, save 100," or "spend 1,000, save 125."
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