JD.com's 11.11 shopping festival is in full swing, and the "Government and Enterprise Super Saver Month" targeting corporate clients has already delivered preliminary results. Data shows that from October 12 to October 30, JD.com (09618) government and enterprise business overall transaction volume grew 62% year-on-year, with government and enterprise innovative services overall transaction volume growing more than 4 times year-on-year, JD.com's internal purchasing platform overall transaction volume growing more than 3 times year-on-year, and the AI Procurement Manager, an intelligent procurement Agent built for government and enterprise clients, has been deployed in over 70 scenario-based applications, serving more than 250,000 enterprise clients.
Behind this growth, two clear development themes have emerged in the government and enterprise procurement market: driving procurement efficiency transformation through AI technology, and deepening industrial division of labor through productive services. The boundaries of procurement value are extending from physical goods to enterprise-wide production and operation scenarios.
AI technology is accelerating its integration into procurement systems, with related intelligent products gradually being included in routine government and enterprise procurement lists. During the Government and Enterprise Super Saver Month, procurement of AI-related categories increased across the board: AI smart robot procurement grew more than 3 times year-on-year, AI glasses procurement grew 157% year-on-year, AIPC procurement grew 62% year-on-year, and AI smart office equipment procurement grew 62% year-on-year. From smart hardware to smart office equipment, AI is accelerating its penetration into daily enterprise operation scenarios, becoming a core lever for enterprises to improve efficiency, reduce costs, and optimize cost structures.
While physical goods procurement expanded steadily, the scale of productive service orders experienced rapid growth, with service-based procurement becoming an important growth engine in the government and enterprise procurement market. During the Government and Enterprise Super Saver Month, enterprise asset disposal amounts grew more than 10 times year-on-year, government and enterprise meal procurement grew more than 6 times year-on-year, domestic service procurement grew more than 3 times year-on-year, and enterprise customized service procurement grew more than 2 times year-on-year. From asset revitalization and logistics support to employee dining and personalized supply, productive services are gradually becoming one of the primary businesses in government and enterprise procurement, forming a strong driving force for growth.
The two-way engagement between quality brands and the government and enterprise procurement market has provided solid support for this round of growth. During the Government and Enterprise Super Saver Month, more than 20,000 brands saw transaction volume grow 100% year-on-year. Among them, Caibai Jewelry transaction volume grew more than 8 times year-on-year, Atour Planet grew more than 3 times year-on-year, Haier grew 148% year-on-year, Logitech grew 147% year-on-year, Huixiang grew 124% year-on-year, Member's Mark Store grew 107% year-on-year, Hikvision grew 106% year-on-year, Liby transaction volume grew 72% year-on-year, Safeguard transaction volume grew 53% year-on-year, and Lenovo transaction volume grew more than 50% year-on-year. On one hand, high-cost-performance domestic brands and private labels are rapidly scaling up, while on the other hand, leading brands in professional categories such as office equipment and security are steadily expanding. Enterprises are not only prioritizing quality and stable supply in procurement but also increasingly focusing on the comprehensive cost-performance value of "good quality at a fair price."
Transaction data across subcategories outlines the scenario-based and refined development characteristics of government and enterprise procurement. During the Government and Enterprise Super Saver Month, DJI gimbal camera procurement exceeded 10 million yuan, Huixiang work uniforms and workwear procurement exceeded 1 million yuan, Yuwell electronic blood pressure monitor procurement grew more than 20 times year-on-year, and home appliance deep cleaning service procurement grew more than 10 times year-on-year. From content production tools to professional workwear, from health monitoring devices to home appliance cleaning services, enterprises are continuously achieving refined management upgrades through professional procurement services.
SME procurement vitality is an important indicator for observing the health of the real economy. During the Government and Enterprise Super Saver Month, JD.com Enterprise Procurement launched 500 low-price best-selling products, 100 market hit products, 1,000 enterprise-exclusive products, and 300 specialty products. Combined with multiple benefits including 6,000 yuan new customer subsidies, 2,180 yuan/month enterprise PLUS membership subsidies, 5% discounts on tens of millions of products, and free shipping on self-operated orders, SMEs can also enjoy a 21-day interest-free payment period, effectively alleviating corporate cash flow pressure. JD.com's internal purchasing platform simultaneously launched an 11.11 exclusive venue covering all categories including digital products, beauty, home appliances, grain and oil, and health products, with exclusive benefits starting at 50% off.
As 11.11 continues to advance, JD.com's government and enterprise business will continue to leverage its digital and intelligent supply chain capabilities and integrated service ecosystem, deepening its efforts in areas such as transparency and compliance and AI-driven efficiency improvement, helping more government and enterprise clients achieve transparent, efficient, and low-cost procurement processes in a complex business environment.
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