The 14th "July 8 National Insurance Publicity Day" has arrived in 2026. Centered on the annual theme "Advancing the '15th Five-Year Plan', Insurance Provides Confidence to Move Forward," CPIC Life, a subsidiary of China Pacific Insurance (Group) Co., Ltd., has coordinated its nationwide branches. The initiative closely aligns with the "Five Major Financial Articles," employing a dual-track strategy of "online digital dissemination and offline immersive services."
It deepens the "Five Insurance Entrances" campaign, strengthens Party-building guidance, and focuses on key groups such as the elderly, rural residents, community members, new urban residents, and youth. The goal is to popularize insurance knowledge and financial protection skills across multiple levels and scenarios, fully embodying the financial sector's commitment to serving the people and highlighting the reliable, warm-hearted nature of the insurance industry.
Integrating Party-Building with Public Education for Diverse Services Reaching Every Household
CPIC Life branches across the country have deeply integrated Party education with insurance awareness initiatives, providing targeted public welfare services to different groups. The company is also actively promoting Tencent's "Little Red Flower" public welfare insurance quiz activity to help more citizens understand basic insurance knowledge.
In Jiangsu, CPIC Life organized a red-themed flash mob where Party members sang revolutionary songs to reinforce their convictions. The Yancheng Central Sub-branch visited Longwo Village in Funing County, using local dialect to explain urban-rural pension policies and long-term care insurance, dissecting rural pension scams through case studies, and supporting rural revitalization with financial strength.
The Ningbo Branch combined activities commemorating the 105th anniversary of the Party's founding with a "Staying True to Our Original Aspiration, Insurance Accompanies the Journey" Party-building event. This included organizing Party members to watch the founding anniversary live stream, renew their Party membership oath, and visit integrity education bases. Simultaneously, they visited courier stations to express gratitude to "city ferrymen," distributing heatstroke prevention supplies and conducting anti-fraud education to protect the financial security of new employment groups.
The Changzhou Branch collaborated with the municipal children's hospital for a medical-enterprise Party co-construction event, signing cooperation agreements and holding joint thematic Party lectures. They also partnered with the Changzhou Medical Insurance Center to go into communities, conducting convenient information sessions on long-term care insurance and providing hands-on guidance to help elderly residents with online applications.
Comprehensive Offline Immersive Education for Targeted Protection of Key Groups
CPIC Life simultaneously launched themed publicity activities in squares, communities, and villages across the country, achieving full coverage of the "Five Insurance Entrances." This aims to effectively address the weak financial literacy among groups such as the elderly, youth, and new urban residents.
The Shanxi Branch spearheaded a large-scale industry event in the province, conveying to citizens the multiple values of financial security, production safety, and insurance protection. It collaborated with public security, emergency medical services, and intangible cultural heritage teams to create unique experiential activities. Police officers on-site deconstructed common scam tactics, emergency personnel provided practical training on CPR and AED use, and engaging interactions like anti-fraud folk songs and "risk bowling" helped the knowledge sink in, with the event live stream attracting over 310,000 viewers.
The Qingdao Branch went deep into rural communities to conduct special volunteer service and education sessions on financial consumer protection for the elderly, specifically tackling their difficulties in financial discernment. They used straightforward, easy-to-understand language to explain insurance knowledge and fraud prevention techniques, making the information accessible, memorable, and practical for seniors.
In Shaoxing, Zhejiang, the Zhejiang Branch rooted its efforts in community Party-mass service centers. Through a deep integration model of "insurance + community," they facilitated the flow of quality insurance resources to the grassroots. On one hand, they provided on-site financial literacy education, explained policies like beneficial insurance schemes, and offered basic health services. On the other, they coordinated with industry associations and community street offices to visit and assist families in difficulty, conveying the caring spirit of insurance through practical actions.
The Suzhou Branch participated in the third-anniversary celebration and 2026 spring semester performance of the Suzhou Radio & TV Elderly University. Using culture and art as a bridge and service as the vehicle, they offered special public welfare insurance consultation services, bringing financial anti-fraud knowledge, pension security information, and warm care directly to the seniors.
Innovative Digital Communication and Government Convenience Services to Solve Practical Problems
Online publicity breaks geographical barriers. The Anhui Branch of CPIC Life launched a 40-minute public welfare legal education live stream, inviting a professional lawyer to analyze three common types of scams targeting the elderly. The session exposed the "four characteristics" of illegal fundraising, clarified its risks and consequences, and distilled three practical guidelines: verifying payment requests, investing rationally, and consulting on large financial decisions. The live stream attracted 18,000 viewers.
Leveraging digital government reforms, the Qingdao Branch took the lead in connecting to the local "One Thing After Death" government service platform. This initiative bridges data channels between government agencies and enterprises, including public security, banks, insurance companies, and property registration departments.
It allows family members of citizens to handle related matters through the provincial-municipal integrated government service platform and the "iShandong" app, achieving the goal of "one declaration, one network processing, one-time completion," truly delivering convenient government and insurance services to every household.
Focusing on resolving consumer disputes at the source, the Shenzhen Branch practices the "Fengqiao Model" for the new era. It took the lead in uniting five insurance institutions to establish the Futian District Insurance Industry People's Mediation Committee, building a platform for industry co-governance. They established their own Fengqiao mediation service stations, introducing pro bono lawyers and third-party professional mediators for on-site operations.
Strictly adhering to the standard of "resolving minor issues within the branch and settling conflicts locally," they are shifting the focus from passive dispute handling to proactive prevention, resolving consumer conflicts at the embryonic stage and effectively safeguarding the legitimate rights and interests of financial consumers.
As it embarks on the new journey of the "15th Five-Year Plan" period, CPIC Life will continue its series of July 8 Insurance Publicity Day activities in the near future. It remains committed to the fundamental role of insurance protection. Through professional anti-fraud education, digitalized convenience services, and grassroots conflict co-governance measures, it aims to protect the public's pension funds and hard-earned money.
The company seeks to foster a financial environment where the public rejects illegal activities and invests rationally. With warm and responsible financial strength, it strives to safeguard the people's pursuit of a better life and contribute CPIC's efforts to regional financial stability and the modernization of social governance.
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