Morgan Stanley Cuts POP MART's Target Price by 15% but Sees Attractive Entry Point at Current Valuation

Deep News11-28

Morgan Stanley has lowered POP MART's target price by nearly 15%, from HK$382 to HK$325, reflecting factors such as unfavorable sector rotation in global consumer stocks.

However, Morgan Stanley noted that despite persistent market uncertainty in the near term, the current 2026 forward P/E of 16x presents an attractive entry point for investing in this high-ROE company, which is deeply rooted in the "adult playfulness" demand.

Analysts, including Dustin Wei, stated in the report that POP MART's valuation correction phase may pause, as its P/E has returned to the lows seen in Q4 2022 and Q4 2023.

POP MART is expected to maintain momentum in 2026, driven by strong brand influence and a loyal fan base in China and the Asia-Pacific market.

Market concerns over Labubu and the U.S. market are overblown, as store expansion and more U.S.-focused products will support long-term growth beyond 2026.

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