Unity Software Inc. (U) surged 5.94% during Thursday's trading session, reflecting strong investor confidence following bullish analyst upgrades.
The rally was fueled by Piper Sandler upgrading Unity to "Overweight" from "Neutral" and raising its price target to $59 from $43, citing accelerating growth in the company's Vector ads business. BTIG also upgraded the stock to "Buy" from "Neutral," further bolstering positive sentiment.
Unity's stock has already gained 118% year-to-date, with 16 of 29 brokerages now rating it as a "Strong Buy" or "Buy." The upgrades highlight optimism around Unity's product upgrades, including its primary mobile ad network, Unity Vector Ads, which grew 15% quarter-over-quarter in Q2 2025 and 17% in Q3 2025.
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