China's catering market maintained stable growth in November, showing a steady yet progressive trend, though challenges persist due to supply-demand imbalances, according to the China Cuisine Association. Moving forward, the industry aims to align with the Central Economic Work Conference's directives by stimulating consumption, expanding domestic demand, and promoting integrated "catering+" models through innovative scenarios. Leveraging technological advancements like AI, the sector seeks to enhance productivity and efficiency while encouraging established brands to explore overseas markets for sustained high-quality development.
Official data released on December 15 revealed that China's catering revenue reached 605.7 billion yuan in November, up 3.2% year-on-year, with large-scale enterprises contributing 138 billion yuan (+1.2%). From January to November, total catering income hit 5.22 trillion yuan (+3.3%), of which major enterprises accounted for 1.49 trillion yuan (+2.3%). Notably, November's catering growth outpaced overall retail sales by 1.9 percentage points, with its share in total retail consumption rising to 13.8%, up 2.6 percentage points monthly.
The "Double 11" shopping festival drove consumption through online-offline synergies, with brands like Changsha’s Juwei Quji Lobster House, Shanghai’s Haling Noodle, and Yaoji Wang seeing surging pre-sale orders. Seasonal demand boosted "warm economy" categories like hotpot, grilled dishes, and hot beverages. Meituan’s "Hotpot Season" saw group-buy orders spike over 330% year-on-year, while chains like Haidilao, Xiabuxiabu, and Banu Hotpot reported increased foot traffic. Tea chain Chabaidao doubled its hot drink sales, highlighting strong seasonal momentum.
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