On November 21, 2025, AOM INT'L (00381) announced that its wholly-owned subsidiary, Qiaoxiong Fujian, entered into a cooperation framework agreement with Guangdong Qianjunwanjiang Group Co., Ltd. regarding potential collaborative initiatives.
Under the agreement, both parties will collaborate with the shared mission of "enabling people worldwide to enjoy authentic fine liquor" and the vision of becoming "the most trusted global liquor brand." Additionally, they aim to support veterans' entrepreneurship as part of their ultimate corporate responsibility.
The partnership is expected to create mutual synergies based on the following core advantages: 1. **Product Innovation**: Leveraging AOM INT'L’s expertise in medicinal cuisine resources and health beverage development, combined with Qianjunwanjiang’s base liquor craftsmanship, the two parties plan to co-develop "health-infused liquor" products (e.g., wellness liquor series) to capture the emerging health-conscious consumer market. 2. **Channel Synergy**: AOM INT'L is expanding its nationwide network of medicinal cuisine stores, while Qianjunwanjiang seeks to accelerate its "10,000-chain-store" goal. By sharing distribution channels, they can create a hybrid sales model combining "baijiu + health beverages," boosting per-store revenue and reducing market entry costs. 3. **Capital & Branding Support**: AOM INT'L’s Hong Kong-listed platform and capital operation capabilities can provide financial backing for Qianjunwanjiang’s franchisee support programs (e.g., veteran entrepreneurship subsidies). In return, Qianjunwanjiang’s established baijiu brand operations will help AOM INT'L enter the high-margin liquor sector with lower risk while enhancing market credibility through patriotic branding.
The collaboration aims to achieve a strategic closed loop encompassing "production synergy, product innovation, channel sharing, and capital complementarity."
Comments