As ski edges carve through the snow, sending sprays of silver powder into the air, the exhilarating freedom of skiing becomes vividly real. Yet behind this joy, skiers often face numerous challenges: bulky equipment that's difficult to transport, braving freezing temperatures to queue up early, and steep peak-season prices for flights and accommodations. Addressing these pain points, TONGCHENGTRAVEL partnered with the 2025 Xinjiang Hot Snow Festival to launch its third "Slippery World" winter sports event at Altay General Mountain Ski Resort on December 12.
The initiative collaborates with over ten partners, including SF Express, Air China, Sichuan Airlines, and Wanda Hotels, to offer a "Skiers' Benefits Card" covering transportation, skiing, and lodging. Leveraging the popularity of the Xinjiang Hot Snow Festival, the program aims to reach more skiing enthusiasts. To ease the hassle of transporting equipment, TONGCHENGTRAVEL and SF Express provide discounted ski gear shipping services, with cardholders enjoying exclusive round-trip discounts from over 200 cities to Altay Airport.
For lodging, Yilong Hotel Technology's Meihao Lizhi Hotel, located 8.5 km from Altay Snow Capital Airport, offers shuttle services to ski resorts, public parking, and valet services to minimize travel time. Recognizing the seasonal surge in flight and hotel prices, TONGCHENGTRAVEL also provides cost-effective travel options. Limited-time deals on flights and ski resort perks will be available through exclusive livestream sales events. Wanda Hotels and other partners will offer "Wanyue Club" gold card benefits, while Yilong Club will distribute substantial hotel discounts and even free stays via raffles during broadcasts.
Skiing has evolved from a niche sport for professionals to a mainstream winter activity attracting young travelers, families, and even retirees. Destinations have diversified as well, with Xinjiang's ski resorts gaining unprecedented popularity—bookings for flights, hotels, and ski passes have surged nearly 40% year-over-year. Since its late November opening, Altay General Mountain Ski Resort has seen a 56% increase in bookings on TONGCHENGTRAVEL's platform, ranking among China's top 10 outdoor ski resorts and the top 3 in Xinjiang.
A TONGCHENGTRAVEL executive noted that winter sports have become a key driver of seasonal tourism, and the choice of Altay General Mountain reflects its world-class snow resources and cultural appeal. By integrating industry resources, the event aims to lower barriers to skiing and attract more visitors to experience the "Snow Capital of China."
Since its 2023 debut, the "Slippery World" series has been held at popular destinations like Xinjiang's Koktokay Ski Resort and Jilin's Beidahu Ski Resort. This winter, online engagement for the campaign has exceeded tens of millions of impressions, boosting bookings for flights, hotels, and ski passes. The "Skiers' Benefits Card" is now available on TONGCHENGTRAVEL's app and mini-program.
Additionally, Xinjiang's Culture and Tourism Department will issue "Ski in Xinjiang This Winter" vouchers for the 2025-2026 season, covering 11 premium ski resorts across six regions. These vouchers will be accessible via TONGCHENGTRAVEL's benefits center and event zones.
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