From May 1 to 7, Bilibili has initiated a Documentary Open Week, offering free streaming of more than 3,000 documentary works. These documentaries span a wide range of topics, including nature, humanities, history, technology, and food. The event is being held in collaboration with the Shanghai Mental Health Center to promote the use of high-quality long-form content as a way to alleviate cognitive fatigue caused by fragmented information consumption and encourage the public to adopt healthier information intake habits. The documentary library is extensive, featuring popular titles such as "Life on a String," "Guardians of Jiefangxi," and "Sparkling Pediatricians," as well as newer releases like "Hello, 12315," "It's Bad Mood, But It's Okay," and "Cross-Strait Family Letters." The collection also includes acclaimed international and domestic classics such as "Planet Earth" and "General History of China." Bilibili has invited cultural figures and celebrities, including Chen Luyu, Luo Xiang, and Shi Pin Dao, to curate recommended viewing lists, providing diverse guidance for audiences. In recent years, phrases like "prefrontal cortex damage" have become popular among young people to describe symptoms like poor concentration, memory decline, and mental exhaustion. In response to this social trend, Bilibili and the Shanghai Mental Health Center have launched a health initiative encouraging the public to reduce exposure to low-quality, fragmented information and instead engage with in-depth long-form content like documentaries. The goal is to help rebuild focus and logical thinking skills while gently alleviating cognitive fatigue. Qiao Ying, a chief physician at the Shanghai Mental Health Center, emphasized, "The brain is one of the hardest-working, most sophisticated, yet most fragile organs in the human body. When we talk about 'wellness,' the first thing we should care for is actually our brain." To boost public engagement, Bilibili has also introduced an interactive quiz titled "What’s Inside Your Brain?" Developed by Bilibili content creators under the professional guidance of the Shanghai Mental Health Center, the quiz allows users to answer questions and generate a personalized "brain composition report." Based on the results, the platform recommends suitable documentaries, making cognitive health education both entertaining and accessible. Public data shows that since 2016, Bilibili has produced over 180 original documentaries and streamed more than 5,000 documentary series. In the past year alone, documentary-related content on the platform has garnered over 12.3 billion views, with total watch time exceeding 500 million hours.
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