XPeng X9 User Profile: Post-90s Generation Emerges as Core Buyers, Female Users Represent 5 Times Industry Average

Deep News01-19

On January 19, XPeng Inc. released the user profile for its XPeng X9 Super Range Extension model. The automaker stated that the traditional "boxy" image of MPVs clashes with the personality-driven and exploration-loving younger generation. In contrast, the XPeng X9 Super Range Extension Starship 2.0 design rejects the stereotypical "stodgy" image, successfully capturing the affection of young consumers and establishing itself as the first large vehicle for young families. Over 70% of users opted for the Ultra version. Buyers born in the 1990s constitute 57.2% of owners, with those born after 2000 accounting for 13.7%. First-time car buyers make up a significant 21% of the total, while 80% of trade-in customers previously owned luxury brand vehicles. Notably, one out of every two test drives results in a family purchase. Furthermore, female users represent a substantial 22% of the customer base, a figure that is five times the industry average.

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