"I am the sole breadwinner in my family. After completing training at the JD.com Home Services training and employment base, I went from Chifeng to work in Beijing. Now I earn 9,000 yuan per month, and life at home is getting better and better," said Zhang Hongge on December 25, 2025, her face full of joy as she discussed her current income shortly after finishing cleaning work at the Changqingyuan residential compound in Beijing's Chaoyang District.
Zhang Hongge's story of increasing her income is a vivid example of Chifeng City's active implementation of the autonomous region's employment promotion initiative and the "2+2" framework agreement for Beijing-Inner Mongolia labor cooperation. Leveraging the Beijing-Inner Mongolia collaboration mechanism, Chifeng has partnered with JD.com's Home Services to address structural employment contradictions.
As a major population center in Inner Mongolia, Chifeng was once a deeply impoverished area, with an urgent need to increase income for surplus labor from rural and pastoral regions. Concurrently, Beijing's home services sector faces a significant labor shortage. These naturally complementary supply and demand conditions set the stage for cross-regional employment cooperation. To solve the structural problem of "jobs without people" and "people without jobs," Chifeng City identified government-enterprise collaboration in building employment platforms as the key solution.
In 2025, Chifeng City signed a strategic cooperation agreement with JD.com's Home Services, establishing the nation's first JD.com Home Services training and employment base in Chifeng. Together, they are building the "JD.com Home Services" labor brand. Through a project-based training model integrating "job requirements + skills training + skills assessment + employment services," trainees become proficient in skills such as routine cleaning, appliance cleaning, and organization, achieving the goal of "employment upon training completion, ready to work upon graduation." Furthermore, Chifeng City invested 1 million yuan from Beijing-Inner Mongolia collaboration funds specifically to advance JD.com Home Services recruitment and training. It also guided relevant banners and counties to introduce support policies, including a 2,300 yuan subsidy for each of the first 40 individuals who went to Beijing to work for JD.com Home Services, effectively stimulating the enthusiasm of farmers and herders to seek employment in Beijing.
To date, the JD.com Home Services training and employment base has trained over 2,000 individuals, 163 of whom have found employment in Beijing, with monthly incomes exceeding 9,000 yuan.
The home services industry has long faced challenges such as difficult job matching and skepticism regarding the professionalism of workers. Chifeng City integrated resources from 11 training institutions to collaborate with JD.com Home Services, innovatively adopting a model of "unified standards, decentralized training, and centralized assessment." JD.com Home Services provides unified training for instructors from each institution, the training institutions conduct practical teaching locally, and trainees begin work only after passing JD.com's assessment. This has built a multi-dimensional talent cultivation network of "base direct access + banner/county supply + regional辐射 (radiation)," effectively solving the problem of matching supply and demand in home services.
So far, Chifeng City has conducted 28 sessions of "order-based" training classes, training over 60 instructors from more than 30 local home services agencies. This has facilitated the training of 1,955 individuals in home cleaning and directly led to the employment, either through direct placement by JD.com Home Services or in local jobs, of 1,363 people.
Traditionally, home services have been viewed as "manual labor" with low entry barriers and weak professional identity. Chifeng City has reshaped employment perceptions through multi-faceted publicity campaigns, sparking enthusiasm for employment among farmers and herders. The city has posted recruitment notices long-term in over 10 high-traffic areas including the airport and commercial districts. Using new media platforms like Douyin and WeChat, it daily pushes policy interpretations and job information via short videos, graphics, and text. For families showing strong job-seeking interest, grid administrators and rural labor security assistants conduct door-to-door visits for "one-on-one" policy explanations, making home services a new choice for farmers, herders, and young people to "venture into the capital and create their future."
How can employment personnel in Beijing be retained, settled securely, and able to build careers? Chifeng City strengthened communication and coordination with Beijing municipal government departments, incorporating JD.com Home Services personnel into the scope of Beijing's "Home for Urban Construction Managers" housing保障 (guarantee) program. This provides 900 units of affordable housing with rents starting from 1,000 yuan per person per month, significantly reducing the cost of working away from home.
Now, Chifeng City's practical approach—centered on government-enterprise collaboration, driven by order-based training, supported by multi-dimensional publicity, and backed by housing保障 (guarantee)—has not only effectively increased farmers' and herders' incomes but also promoted the quality improvement and upgrading of the local home services industry, providing a replicable "Chifeng model" for solving structural employment contradictions.
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