Affirm Gains; Walmart-Backed Fintech Reportedly Begins Buy Now, Pay Later

Reuters04-23

Affirm's shares reverse premarket losses and last up 2.1% at $32.63 early Tues amid broader strength in equities.

Walmart-backed fintech startup One has begun offering buy now, pay later (BNPL) for big-ticket items at some of retailer's more than 4,600 U.S. stores, CNBC reports.

Move puts One in direct competition with AFRM, exclusive provider of installment loans for WMT customers since 2019, per CNBC's report.

Meanwhile, AFRM has started quietly offering BNPL loans for elective medical procedures, in major push beyond its core e-commerce market, the co told Reuters.

With move on the session, AFRM's shares down 33% YTD but have more than tripled over the past 12 months.

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