Sinopec Enhances "Energy + Tourism" Integration to Elevate Holiday Road Trip Experience

Deep News04-30

On April 27, coinciding with the launch of the 2026 National May Day Cultural and Tourism Consumption Week, China Petroleum & Chemical Corporation (Sinopec) is deepening the implementation of its "Hundred Cities, Thousand Stations" cultural and tourism consumption action plan. The company has introduced consumer-friendly measures for road trips, such as the "Fill Up on Friday, Road Trip on Weekend" initiative. For the May Day holiday period, Sinopec will refresh and upgrade exclusive benefits for members under this program, offering discounts on fuel and shopping. Members will also gain access to local perks, including tickets to certain urban attractions and essential travel items. Through a subsidy model investing over 1 million yuan in a single member day, Sinopec aims to make road travel more affordable for vehicle owners. In 2026, the company plans to allocate 3 billion yuan in subsidies to upgrade the "Easy Joy Auto Maintenance Card," extending benefits to car rental, entertainment, dining, and leisure services, while also connecting with external financial and telecommunications privileges. This will enable customers to enjoy discounts on energy, free car washes, and cost-effective shopping. During the May Day holiday, Sinopec will focus on stimulating consumption and benefiting the public with a series of promotional activities. For just 99 yuan, vehicle owners can access benefits valued at over 300 yuan. Furthermore, tens of thousands of Easy Joy convenience stores across numerous cities will offer shopping discounts, providing essential supplies for travelers along their journeys.

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