The year 2025 marks a critical juncture, concluding the 14th Five-Year Plan and launching the 15th, while also representing a significant phase in advancing China's development as a financial powerhouse and deepening policies to expand domestic demand and stimulate consumption. Aligning with the bank's vision of a "Value Bank" and its "Five Leadership" initiatives, CITIC Bank's credit card business has adhered to the fundamental principle of serving the real economy. Centering on customer needs, it has deepened product and service innovation, using specific scenarios as a lever to boost consumption vitality, and effectively advanced the implementation of the "Five Key Financial Tasks," steadfastly pursuing a path of high-quality development characterized by steady improvement and quality-driven growth. According to CITIC Bank's 2025 annual report, the cumulative number of credit cards issued reached 129 million by the end of the reporting period, with outstanding credit card loans amounting to 462.117 billion yuan and annual transaction volume hitting 2.18 trillion yuan.
By deeply engaging in essential consumption scenarios and fostering innovation, the business has invigorated market activity. Focusing on policies aimed at promoting consumption and expanding domestic demand, CITIC Bank's credit card division has extensively penetrated sectors such as dining, housing, travel, entertainment, and shopping. It has fully promoted high-quality customer acquisition through targeted scenarios and refined operations, facilitating a deep integration of financial services with everyday consumer spending.
To meet the market's demand for differentiated credit card products amid trends towards diversification and segmentation, CITIC Bank has continuously enhanced its product portfolio based on the consumption habits and lifestyle scenarios of various customer segments. Initiatives include the launch of the CDFG联名卡联名卡 in cross-border collaboration, offering exclusive benefits for high-quality consumers in tourism retail; the introduction of the "Happy Years Card" in the pension finance sector to meet the growing consumption and financial service needs of the elderly population; and the upgrade of the "Youth Travel" card for international students, alongside the new "Carefree Travel" product, catering to the travel and cross-border requirements of diverse, specialized customer groups.
Regarding scenario ecosystems and product strategy, CITIC Bank's credit card business has strengthened ecosystem development across essential consumption areas like dining, housing, travel, entertainment, and shopping. It upgraded the "99365" brand campaign, utilizing diverse marketing tools such as vouchers and instant discounts to deepen its merchant service network. By the end of the reporting period, the bank collaborated with over 7,300 merchant brands, covering more than 460,000 outlets. Annual participation in activities reached 13.62 million customers, bringing inclusive finance directly into people's daily lives. In 2025, seizing opportunities presented by new consumption models, the proportion of high-quality customer acquisition through these key scenarios increased to 44.74%. Partnerships with leading internet platforms expanded online scenarios, steadily boosting online transaction volumes and scenario-based installment lending, comprehensively stimulating endogenous consumption momentum, with sustained results from quality customer acquisition and refined operations.
Service quality and efficiency advanced steadily, reflecting a commitment to imparting financial warmth. In 2025, following the bank's strategic direction towards building a financial powerhouse, the credit card business focused on the "Five Key Financial Tasks," integrating pension finance, inclusive finance, and green finance throughout its operations. This extended financial services from the production side to the consumption end, creating a sustainable model that balances social and operational benefits, making services more compassionate and substantial.
In pension finance, services were precisely tailored for elderly customers. The senior-friendly version of the Move Card Space App was launched, adding adapted service scenarios and achieving 100% coverage of core financial functions. The "Happy Years Card" provides comprehensive benefits including cashback on transactions, insurance coverage, travel discounts, and health management. Concurrently, age-friendly adaptations and simplified processes were deepened to bridge the digital divide, ensuring elderly customers enjoy convenient and thoughtful financial services.
In inclusive finance, upholding the principle of finance for the people, the business leveraged the "Love · Trust · Convergence" public welfare platform to pool resources for rural education initiatives. By the end of the period, cumulative participants in point donation programs reached 1.7 million. Over 260 "Dream Centers" multimedia classrooms were established nationwide, including 45 in border regions, benefiting 310,000 teachers and students and supporting quality education development in remote mountainous schools.
For green finance innovation, actively responding to the "Green Finance Supported Project Catalogue," the domestically first bank-led personal carbon reduction account—"CITIC Carbon Account"—reached 29.4402 million users. Green consumption campaigns on the platform attracted over 45 million participants during the reporting period, using digital means to guide public adoption of low-carbon lifestyles. Focusing on carbon inclusion, the bank led the development of the first carbon methodology for paperless financial scenarios in banking—the "Shenzhen Paperless Financial Scenarios Carbon Inclusion Methodology"—officially released by the Shenzhen Ecology and Environment Bureau, injecting new momentum into Shenzhen's carbon market development.
Embracing the "AI + Consumption" trend, technological innovation drove comprehensive digital and intelligent service upgrades in 2025. A refined, personalized service system was built, shifting services towards being proactive and warm, leading to a service quality improvement exceeding 10%. Innovations like the "Full-Link Service System" received copyright registration. For online services, the Move Card Space App was upgraded with goals of architectural improvement, scenario deepening, and intelligent efficiency gains, integrating five major portals and updating core sections, enhancing features like smart search and quick application, and establishing intelligent sensing and one-on-one human care mechanisms. In early 2026, building on this foundation, the "Xiao Xin Butler" service system was launched, focusing on entire card lifecycle needs to provide smarter, more exclusive, and convenient personalized management, creating a new service ecosystem with one-stop butler services.
Adhering to principles while innovating, the business aims to write a new chapter with quality services. At the start of the 15th Five-Year Plan, CITIC Bank's credit card division will closely follow national policies and the bank's strategy, maintaining its customer-centric mission, solidly advancing the "Five Key Financial Tasks," deepening its consumption focus, and enhancing product and service quality. Moving forward, it will continue to leverage financial strength to serve consumption scenarios, providing more precise, convenient, and warm financial services to help stimulate consumption, safeguard customer experience, fulfill responsibilities, and continue a narrative of stable, balanced, and sustainable development.
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