International gold prices have fallen sharply this week, driven by stronger-than-expected U.S. inflation data and a strengthening dollar, and the decline has quickly spread to China's consumer market.
As of November 14 Beijing time, several major jewelry brands reported their fourth consecutive day of steep price drops for gold ornaments. Chow Sang Sang priced pure gold jewelry at 1,166 yuan per gram, Lao Feng Xiang at 1,168 yuan per gram, and Lao Miao Gold at 1,165 yuan per gram. Chow Sang Sang plunged 77 yuan in four days from its weekly high of 1,243 yuan per gram, while Lao Feng Xiang and Lao Miao Gold each fell 68 yuan over the same period. Measured against the year's high of more than 1,700 yuan per gram recorded on January 29, the per-gram price of gold jewelry has retreated by more than 500 yuan. On that basis, a consumer buying a 20-gram gold bracelet could save more than 10,000 yuan.
Analysts expect gold prices to retest support around 3,900 U.S. dollars per ounce, and warn that gold may face further selling pressure as persistent inflation forces the Federal Reserve to maintain its tightening policy. Suki Cooper, global head of commodities research at Standard Chartered, reiterated in a report released on the 10th local time her forecast that gold prices will average 4,650 U.S. dollars per ounce in the fourth quarter, and she remains bullish on a rise to 4,850 U.S. dollars per ounce in the first quarter of 2027.
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