The Ministry of Culture and Tourism, along with six other departments, has issued a notice titled "Notice on Promoting Industrial Culture, Protecting Industrial Heritage, and Developing Industrial Tourism." The notice emphasizes enriching the supply of industrial tourism products. It encourages the development of industrial heritage tourism by creatively utilizing industrial sites through design innovation, business integration, and landscape transformation to foster new scenarios, formats, and models in industrial tourism. The notice advocates for the vigorous development of "factory tours," encouraging equipment manufacturing enterprises in sectors such as aerospace, shipbuilding, automotive, and robotics, as well as consumer goods industries like textiles, apparel, arts and crafts, and food processing, and companies in e-commerce and logistics to innovate by offering projects such as production process observations, simulated operations, hands-on experiences, and product customization, while ensuring safety and confidentiality requirements. These initiatives aim to create distinctive themed factory tours. The notice also supports the orderly expansion of smart industrial tourism by leveraging digital technologies and equipment like BeiDou navigation, artificial intelligence, ultra-high-definition video, virtual reality, and autonomous driving to develop immersive and intelligent industrial tourism experiences. Additionally, it encourages industrial tourism sites to develop themed commerce, immersive experiences, and specialty markets, creating "industrial tourism+" consumption scenarios. The notice calls for the promotion of high-quality industrial tourism routes and brands with regional and industry-specific characteristics. It also encourages industrial enterprises to enhance product promotion, expand sales, and strengthen corporate branding through industrial tourism.
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