The Japan Mobility Show 2025 opened in Tokyo on October 29, featuring a record-high participation of 517 companies and organizations. Major automakers showcased electric vehicle (EV) models tailored for the Japanese market, with planned launches starting from 2026, intensifying competition in the sector.
Boyd Gaming (BYD) globally debuted its prototype light EV "RACCO," exclusively designed for Japan and slated for release in summer 2026. This marks BYD's first independent vehicle development for an overseas market, drawing significant attention. The compact four-seater features a high-roof design, lithium iron phosphate batteries, and dual sliding doors. Liu Xueliang, head of BYD Japan, noted that Japan's aging population is driving rapid demand growth for compact EVs.
Toyota unveiled its "Corolla Concept" world premiere, celebrating the model's 60th anniversary in 2026. The concept supports multiple powertrains, including pure electric, hybrid, and plug-in hybrid, with a sporty sedan silhouette and four independent seats, emphasizing versatility for global consumers. Toyota President Koji Sato stated the goal was to create a model appealing to all drivers, regardless of powertrain preferences.
Japanese automakers also accelerated their compact EV strategies. Suzuki introduced its "Vision e-Sky" light passenger EV, offering over 270 km of range per charge and targeting a 2026 fiscal year launch. The high-roof compact car is designed for daily commuters.
Honda revealed its compact EV "Super-ONE Prototype," also planned for a 2026 release. Developed on its N-series light vehicle platform, it includes a "BOOST mode" for enhanced power output and simulated engine sounds to enrich the driving experience.
With automakers ramping up strategic EV models, competition in Japan's EV market is set to escalate further.
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