Data from the past 24 hours shows that on August 16, 11 major Chinese baijiu products recorded nine gains, one decline, and one unchanged, with winners clearly dominating. Feitian Moutai rose 2 yuan to an average retail price of 1,787 yuan, maintaining its high-price stronghold. Wuliangye PuWu 8th Generation climbed 3 yuan to 811 yuan, resuming an upward trend and hitting a one-month high. Wuliangye 1618 increased by 3 yuan to 830 yuan, rebounding after a brief pause yesterday. Guojiao 1573 advanced 4 yuan to 895 yuan, reaching its highest point in a month and approaching the 900 yuan mark after three consecutive gains. Yanghe Dream Blue M6+ rose 1 yuan to 606 yuan, stabilizing above the 600 yuan threshold after three straight increases. Gujing Gong Gu20 edged up 1 yuan to 541 yuan, solidifying its price platform. Xijiu Junpin gained 2 yuan to 636 yuan, still oscillating within a range. Qinghua Lang increased by 2 yuan to 698 yuan, building momentum toward the 700 yuan level. Qinghua Fen 20 rose 2 yuan to 394 yuan, setting a new one-month high.
On the downside, Jingpin Moutai fell 3 yuan to 2,498 yuan, entering a short-term technical consolidation after eight consecutive gains. Shuijing Nanjian Jiannanchun remained flat at 405 yuan, with prices staying steady. The total retail price of the 11 major products rebounded today, recovering to near the level of two days ago after a brief dip yesterday. If one bottle of each product were sold together as a package, the total price today would be 10,101 yuan, up 17 yuan from yesterday and back above the 10,100 yuan mark.
Daily data is sourced from approximately 200 collection points across major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. Raw samples are based on actual transaction retail prices over the past 24 hours, aiming to provide objective, scientific, and traceable market price data for major baijiao products. Since the official iMoutai platform began selling 1,499 yuan per bottle of Feitian Moutai (raised to 1,539 yuan on March 31 and 1,639 yuan on July 18) and 2,299 yuan per bottle of Jingpin Moutai (raised to 2,359 yuan on May 16) on January 1, the magnetic influence of this new channel on the average retail prices of both products has gradually emerged. Daily price calculations follow a volume-weighted rule, incorporating measurable prices from this channel.
In key news for the baijiu industry, after Kweichow Moutai Co., Ltd. (600519) released its half-year report, Shenyin & Wanguo Securities issued a research note stating that Moutai's results met expectations and reform effects are evident, maintaining a Buy rating. The firm also kept its profit forecast for Kweichow Moutai, projecting net profits attributable to shareholders of 855 billion, 938 billion, and 1,039 billion yuan for 2026-2028, representing year-on-year growth of 4%, 10%, and 11%, respectively, with a Buy rating maintained. The brokerage commented that the company's core task for 2026 is market-oriented reform. Since the beginning of the year, Feitian Moutai has been listed on iMoutai, introduced a consignment policy, and implemented four price increases for different products at varying magnitudes. After more than half a year of progress, the company has built a clear pyramid-shaped product structure, with sales channels fully shifting toward consumers, and sales momentum and price performance have exceeded early-year expectations. In the second half of the year, the company will focus on improving the quality and efficiency of market-oriented reforms, transitioning from "building pillars and beams" to "system integration." The firm is confident in Kweichow Moutai's development and performance in the second half of the year and beyond. With quarterly earnings improving, it expects the company to achieve a dual boost in valuation and performance from late this year to early next year, opening up market capitalization growth.
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