The ongoing recovery in trading sentiment within the A-share market is reflected in the user activity data of brokerage applications. According to Yidong data, the total monthly active users of securities apps reached 177 million in March 2026, marking a month-on-month increase of 3.6% and a year-on-year rise of 2.82%. Overall, the monthly active user numbers for brokerage apps showed an upward trend. In March, the number of brokerage apps with over 5 million monthly active users increased from 11 in the previous month to 14. The top three apps by monthly active users were Huatai Securities' ZHANGLE Fortune App (12.3422 million), Guotai Haitong Securities' JUNHONG App (10.6972 million), and Ping An Securities' App (8.9127 million). Among third-party securities service apps, Tonghuashun, East Money, and DZH maintained their top three positions, with monthly active users of 36.9958 million, 18.1732 million, and 13.1581 million, respectively. Comparing the monthly active user data of ZHANGLE Fortune and DZH over the past three months, the gap between them has been narrowing, suggesting that ZHANGLE Fortune may soon overtake DZH.
Meanwhile, the daily active user numbers, which better reflect user engagement, showed explosive growth among the top 20 brokerage apps. Leading brokerages such as Huatai Securities, Guotai Haitong Securities, and GF Securities secured the top three spots in daily active users, each exceeding 3.5 million. Everbright Securities led the industry with a month-on-month growth rate of 31.8%.
Despite the overall downward trend in the A-share market in March, with major indices generally closing lower, the monthly active user numbers of securities apps defied the trend, breaking the traditional pattern where activity levels were closely tied to market performance. After seasonal adjustments in February, March saw a significant recovery in the monthly active user scale of securities apps. Among the top 20 brokerages, four achieved month-on-month growth rates exceeding 4%, while 11 saw growth rates above 3%. The five brokerage apps with the highest growth rates in the top 20 were Shenwan Hongyuan's DAWINNER App (4.71%), Guotai Haitong's JUNHONG App (4.58%), Guosen Securities' GOLDENSUN App (4.22%), Huatai Securities' ZHANGLE Fortune App (4.05%), and China Galaxy Securities' App (3.82%).
The top 20 brokerage apps by monthly active users remained largely stable in March, with a significant head effect. Huatai Securities' ZHANGLE Fortune App, Guotai Haitong's JUNHONG App, and Ping An Securities' App held the top three positions, each boasting over 8 million monthly active users. Huatai Securities' ZHANGLE Fortune led the industry with 12.3422 million monthly active users, continuing to expand its user base. Guotai Haitong's JUNHONG App recorded 10.6972 million monthly active users, with month-on-month growth of 4.58% and year-on-year growth of 7.45%, slightly above the industry average. Ping An Securities' App had 8.9127 million monthly active users, with month-on-month growth of 3.15% and year-on-year growth of 4.21%, indicating stable user engagement.
The brokerage apps ranked 3rd to 10th by monthly active users in March were: CITIC Securities' XIN E TOU App (7.3786 million), China Merchants Securities' App (7.3501 million), Guotai Haitong's TONGCAI App (7.0684 million), China Securities' DRAGONFLASH App (7.0456 million), GF Securities' YITAOJIN App (6.9257 million), Founder Securities' XIAOFANG App (6.6854 million), and China Galaxy Securities' App (6.6797 million).
In terms of year-on-year growth, Industrial Securities' YOU LIBO stood out with a 17.16% increase in monthly active users, ranking among the top performers in the top 20. Changjiang Securities' CHANGJIANG E HAO saw an 11.51% year-on-year increase, while Guosen Securities' GOLDENSUN grew by 9.31%. China Galaxy Securities and Shenwan Hongyuan Securities also achieved year-on-year growth rates exceeding 8%. In contrast, Dongguan Securities' ZHANGZHENGBAO experienced a 5.99% year-on-year decline, while GF Securities' YITAOJIN and Founder Securities' XIAOFANG saw varying degrees of year-on-year decreases.
Compared to the moderate recovery in monthly active user numbers, the daily active user numbers of brokerage apps saw explosive growth in March, with month-on-month growth rates generally exceeding 20%, while the leading positions remained stable. Huatai Securities' ZHANGLE Fortune continued to lead the industry with 4.7928 million daily active users. Guotai Haitong's JUNHONG (3.5953 million) and GF Securities' YITAOJIN (3.5554 million) ranked second and third, respectively. Ping An Securities and CITIC Securities followed closely, with daily active user numbers of 3.4239 million and 3.1128 million, respectively.
In terms of month-on-month growth, Everbright Securities' JINYANGGUANG saw a 31.80% increase in daily active users, China Merchants Securities grew by 29.8%, and Industrial Securities' YOU LIBO increased by 29.78%, all achieving growth rates near or above 30%, indicating a significant rise in user trading activity. Year-on-year, Industrial Securities' YOU LIBO led the top 20 brokerages with a 25.42% increase in daily active users, reaching 373,900, significantly above the industry average. Guotai Haitong's JUNHONG grew by 23.91%, Changjiang Securities' CHANGJIANG E HAO by 23.24%, and Everbright Securities' JINYANGGUANG by 22.60%, all achieving over 20% year-on-year growth, reflecting sustained increases in user trading frequency. In contrast, China Securities' DRAGONFLASH saw a modest year-on-year growth of 1.84%, while Ping An Securities' App grew by 2.96%.
The competition among brokerage apps has shifted from scale to service depth. Guotou Securities' App has taken a differentiated development path, with impressive daily active user numbers (2.0613 million) and year-on-year and month-on-month growth rates exceeding 20%, highlighting its core competitiveness in refined operations and professional services. In the current market environment, accurately capturing trends and addressing information asymmetry are key to enhancing user activity. Guotou Securities' App deeply anchors user needs, focusing on content empowerment, closely aligning with market hotspots, integrating high-quality research resources, and linking related stocks and ETFs affected by themes to bridge information and decision-making. This approach guides users from passive information reception to active decision-making, enhancing platform dependency through time-saving, easy-to-understand, and practical services.
To address pain points in portfolio management, the platform leverages advanced AI algorithms to offer intelligent portfolio optimization services, accurately assessing risks and providing personalized adjustment guidance. This creates a dynamic, comprehensive investment system tailored to individual needs, effectively solving core investor challenges and gaining user recognition. Moving forward, Guotou Securities plans to enhance its app features along the entire investment chain—from opportunity identification to decision-making and portfolio tracking—leveraging intelligent advisory services to empower investors with technology and create value through service, fostering mutual success for the platform and its users.
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