On December 18, Chagee Holdings Limited recently initiated the "Warm Winter Ride" charity campaign in Beijing. At 84 designated stores across the city, the company provided nearly 3,000 cups of carefully crafted free hot beverages for delivery riders.
Since 2022, Chagee has actively supported "urban guardians" nationwide. In August this year, the company distributed nearly 10,000 cups of tea drinks and an equal number of heatstroke prevention kits across five cities—Beijing, Shanghai, Chongqing, Chengdu, and Changsha. These were offered free of charge to outdoor workers including delivery riders, sanitation workers, and traffic police. In Beijing alone, over 2,000 sets of supplies were distributed at a single store on the same day, with a national total approaching 10,000 cups of tea and matching heatstroke kits.
Throughout 2024, Chagee conducted 83 charity events nationwide to support urban service providers, gifting tea beverages to sanitation workers, delivery personnel, and couriers.
According to Chagee's inaugural ESG report—the 2024 Environmental, Social, and Governance Report—the company adheres to a "people-oriented" philosophy during its development. It consistently focuses on giving back to society through concrete actions, making sustained contributions in areas such as post-disaster reconstruction and educational support, effectively aligning corporate growth with social welfare enhancement.
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