Wafangdian in Liaoning Adds a Fifth National-Level Agricultural Product Brand

Deep News10-19

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Limited seats available, first come first served. Let us join together for this sustainable appointment! [Click to register] According to the Ministry of Agriculture and Rural Affairs website, recently the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs announced the second batch of the 2026 National Famous, Special, Excellent and New Agricultural Products List, and Wafangdian white-feathered broiler chicken from Liaoning was successfully selected. This recognition fills the gap in the livestock and poultry product category of national famous, special, excellent and new agricultural products in Wafangdian City, achieving a zero breakthrough in this category, and making it the first and currently the only livestock and poultry product in the Dalian region to be included in the National Famous, Special, Excellent and New Agricultural Products List.

At this point, the number of national famous, special, excellent and new agricultural products in Wafangdian City has increased to 5. Following the four characteristic fruit and vegetable products—Wafangdian Yandian sweet potato, Wafangdian Guoguang apple, Wafangdian Yellow Marshal apple, and Wafangdian grape—Wafangdian has added another livestock and poultry "national-level" agricultural brand. This not only enriches the local characteristic agricultural product brand matrix, but also marks a new step forward in the branding, specialization and high-quality development of agriculture in Wafangdian City.

In recent years, the Wafangdian City Agriculture and Rural Affairs Bureau has been deeply engaged in agricultural brand building, based on local characteristic agricultural resource endowments, and continuously strengthened policy guidance and service empowerment: actively guiding production and operation entities in its jurisdiction to apply for recognition of national famous, special, excellent and new agricultural products and green food, and standardizing the authorized use of agricultural product geographical indications; vigorously promoting the construction of standardized production bases, and guiding operation entities to expand the scale of cultivation and breeding of high-quality branded agricultural products; at the same time continuously improving the agricultural product quality and safety traceability system, and perfecting the full-chain quality supervision mechanism. A series of solid measures have continuously polished the public brand of Wafangdian characteristic agricultural products, effectively enhancing the market visibility, reputation and core competitiveness of local high-quality agricultural products.

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