PDD’s Temu Enters South Korea As Global Budget Shopping Race With Shein, Alibaba Heats up

South China Morning Post2023-07-25

Temu, PDD Holdings’ Shein and Amazon.com challenger, has officially landed in South Korea after a recent launch in Japan, as the cross-border online shopping platform drives forward its global ...

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Temu is currently the No 1 shopping app on Japan’s iOS store.The shopping platform is available in more than 27 countries and regions globally. Its owner, Chinese e-commerce giant PDD, also operates Pinduoduo, a separate app exclusive for China.While Temu has not disclosed its next destination in Asia, in June it sent out a survey to sellers asking which platforms they were already using in Japan, South Korea and Southeast Asia.Entering Southeast Asia would represent a new direction for the app, which has so far targeted mostly wealthier economies, where its low-cost goods produced by Chinese manufacturers hold a competitive price advantage over local rivals.Temu did not respond to a request for comment on its plans for Southeast Asia.In South Korea, Temu will need to contend with other China-originated shopping apps such as fast-fashion giant Shein, which was founded in the eastern Chinese city of Nanjing and is headquartered in Singapore, and Alibaba Group Holding’s AliExpress, which ranked fourth among iOS shopping apps in South Korea as of Tuesday. 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