On March 5th, several core production areas of Hangzhou's West Lake Longjing tea held a "Mountain Shouting and Prayer" ceremony to mark the Awakening of Insects solar term, simultaneously launching the annual spring tea sales preparations. At the event, JD Logistics announced a comprehensive upgrade of its logistics support and commercial services for this year's spring tea season. The enhanced services, including "Express Fresh Delivery, Full-Chain Freshness Preservation, and Business Enablement," are designed to facilitate the efficient distribution of West Lake Longjing and other spring teas. Concurrently, JD Logistics was recognized as the "2026 Wengjiashan West Lake Longjing Tea Reliable Agricultural Logistics Partner," marking the third consecutive year the company has received this honor. This accolade signifies a new phase of deepened cooperation between JD Logistics and the core production areas of West Lake Longjing tea.
As the top-ranked among China's Ten Famous Teas, West Lake Longjing is renowned worldwide for its "green color, rich aroma, sweet taste, and beautiful shape." Ensuring the freshness and quality of the tea leaves is a critical concern for local growers and merchants. A tea merchant from Wengjiashan candidly shared that in earlier years, relying solely on offline wholesale operations led to challenges such as low transportation efficiency in mountainous areas, difficulties in preserving tea freshness, unstable service, frequent cargo damage, and customer complaints, which severely hampered business development. After partnering with JD Logistics, significant improvements were seen in transfer and last-mile delivery efficiency, achieving a 100% home delivery rate. Value-added services like professional packaging and advance phone calls have markedly enhanced the consumer experience. Coupled with comprehensive support from JD.com's sales channels, the market for spring tea has continued to expand, leading to steady income growth for tea farmers.
According to a relevant business manager from JD Logistics, this spring tea season will see a fully upgraded dedicated logistics plan, utilizing superior resources to ensure the rapid and fresh delivery of West Lake Longjing tea. In key production areas like Wengjiashan and Longjing Village, JD Logistics will increase the number of dedicated collection points and couriers by 20% year-over-year and boost its vehicle fleet preparedness by 60%. These measures guarantee same-day collection and dispatch of local spring tea. Furthermore, building upon the daily operation of two dedicated cargo flights at Hangzhou Xiaoshan International Airport, JD Logistics will add several special routes and leverage cargo capacity from Wuhu Xuancheng Airport to further improve delivery speed. Through these initiatives, West Lake Longjing and other spring teas can be delivered to major national cities as early as the next morning, allowing consumers to enjoy the fresh aroma of pre-Qingming Longjing more quickly.
Beyond robust logistics support, JD Logistics continues to offer benefits to support farmers. Tea merchants and growers shipping spring tea via JD Logistics can enjoy a 25% discount on shipping costs, effectively reducing logistics expenses. Additionally, JD Logistics will deepen its "Logistics + Commerce" empowerment strategy. This includes collaborating with leading tea enterprises to develop co-branded products and utilizing JD.com's omni-channel resources for promotion and sales. The aim is to build an integrated service system from the production origin directly to consumers' tables, thereby enhancing the quality, efficiency, and sustainable development of the West Lake Longjing tea industry.
It is reported that while ensuring the delivery of West Lake Longjing tea, JD Logistics will also extend its services during this spring tea season to cover other major tea-producing regions across China. This includes Zhejiang's Anji White Tea and Moghan Yellow Bud, as well as key spring tea areas in Sichuan, Anhui, Henan, and Hubei provinces. Through its reliable and efficient logistics services, JD Logistics aims to ensure the fresh delivery of the nation's spring tea directly to households everywhere.
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