On December 11, the "2025 China Economic Media Conference," hosted by the China Economic Media Association, was held in Beijing. The conference, themed "Media Power for Building a Modern Industrial System," brought together government officials, experts, and industry professionals to discuss the development goals and key tasks of the 15th Five-Year Plan, as well as share experiences on systemic reforms in mainstream media.
At the event, Beijing Business Daily's work, "Out of the Lab—Exploring Beijing's New Quality Productive Forces," was honored as an exemplary case in the comprehensive reform-themed publicity campaign. The project, featuring a series of multimedia reports and short videos, vividly illustrated the transition from laboratory research to technological applications, highlighting groundbreaking innovations in everyday life. The coverage effectively conveyed the transformative impact of "new" and "quality" in productive forces, showcasing how they drive industrial upgrades and high-quality development in traditional sectors.
During its production phase, the series garnered significant attention and cooperation from various industries and frontline enterprises. Upon publication, it not only received high praise from featured companies but also sparked widespread discussions on social media, with related topics trending on Weibo. This helped the public better understand Beijing's latest achievements in advancing new quality productive forces and cutting-edge scientific applications.
In his speech, Zhao Jian, President of the China Economic Media Association, emphasized that 2025 marks a critical juncture for China's high-quality economic development. As a vital bridge between the economy and the public, economic media plays a crucial role in interpreting policies, disseminating market information, and fostering consensus on development. Amid deepening media convergence, economic media must uphold professionalism and credibility, innovate communication methods, and broaden channels to accurately analyze economic trends and objectively present developments, thereby supporting corporate decision-making, government governance, and public awareness.
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