Sina Finance's "Liquor Price Insider" has officially launched 鈥?real market prices of renowned baijiu brands are now within your grasp. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 11, the average terminal retail prices of 12 major single-product baijiu items across China's baijiu industry recorded five gains, six declines, and one flat reading. While the number of declining products held a slight edge, the cumulative gains on the rising side significantly outpaced the declines, pushing the overall price level slightly higher.
On the winners' side, Wuliangye Yibin Co.,Ltd. (000858) Eighth-Generation Puwu surged 5 yuan to 805 yuan, ending its two-day battle to defend the 800 yuan threshold; Guojiao 1573 rose 1 yuan to 876 yuan, rebounding after yesterday's flat session, with the price level showing a modest recovery; Yanghe Dream Blue M6+ gained 2 yuan to 604 yuan, finally halting its seven-day losing streak and seeing a low-level repair; Gujing Gong Gu 20 climbed 4 yuan to 532 yuan, ending three consecutive days of sharp declines and stabilizing; Qinghua Lang advanced 5 yuan to 693 yuan, continuing its rebound with a second consecutive gain and further recovering ground lost during its prior three-day slump.
On the losers' side, Feitian Moutai fell 1 yuan to 1,797 yuan, continuing its oscillation around the 1,800 yuan level; Jingpin Moutai dropped 2 yuan to 2,464 yuan, resuming a modest pullback after one day of flat trading; Moutai 1935 declined 1 yuan to 684 yuan, with prices continuing a narrow retreat over the past week; Wuliangye 1618 fell 1 yuan to 829 yuan, having been confined to a narrow range of 829 to 830 yuan over the past ten days; Qinghua Fen 20 dropped 4 yuan to 395 yuan, extending its four-day losing streak and moving further away from its earlier monthly high, now clearly breaking below its recent trend line; Crystal Jiannanchun declined 1 yuan to 411 yuan, continuing its adjustment with a third consecutive decline.
On the flat side, Xijiu Junpin held steady at 636 yuan, entering a consolidation phase after two consecutive gains. Today, the total terminal retail price of the 12 major single-product items ended its three-day decline. Although declining products slightly outnumbered gainers, the stronger rebound among rising products drove the overall price level back up.
If one bottle of each of the 12 major single-product items were packaged and sold together, today's total price would be 10,726 yuan, up 7 yuan from yesterday and returning to the level seen the day before yesterday. The daily data of "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor company-designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu single-product items.
With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle around New Year's Day (raised to 1,539 yuan per bottle on March 31, and further raised to 1,639 yuan per bottle on July 18), and Jingpin Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic pull of this new channel on the average terminal retail prices of both products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products. [Click to enter Liquor Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
In important news from the baijiu industry, on October 10, Kweichow Moutai responded to market rumors regarding "the dissolution of provincial distributor associations" and "the cessation of funding support for distributor tasting events." Market staff from Kweichow Moutai Sales Company told Sina Finance's "Liquor Industry Insider" that in accordance with the relevant requirements for standardized construction and operation of social organizations, the distributor associations and inheritor work departments in various provinces and regions have currently suspended their daily operations, but routine business such as regional market sales and brand implementation continues to proceed normally. This adjustment is primarily a response to the requirements for standardized management of social organizations, systematically reviewing and optimizing related supporting operational mechanisms. Regarding the rumor of "ceasing funding support for distributor tasting events," the staff member clearly stated that Kweichow Moutai has not stopped supporting channel market activities. In accordance with the "comprehensive consumer-facing" strategic deployment, subsequent brand promotion and marketing activities will be optimized and adjusted based on changes in consumer philosophy, consumption scenarios, and consumption methods, and will further integrate with consumption scenarios through more scientific and reasonable channel support methods. [Click to enter Liquor Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
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