Recently, Kingnet Network Co.,Ltd.'s flagship Chinese-style strategy mobile game "Three Kingdoms: The World's Heart" and Football Youth founder Dong Lu held a grand strategic cooperation signing ceremony in Beijing. The two parties have officially established an in-depth cross-industry partnership, reaching a consensus across multiple dimensions including public welfare initiatives, support for youth football training, sports event cheering, and the integrated promotion of Chinese-style and sports culture. They will jointly explore a novel "gaming + sports philanthropy" development model to empower youth growth and the development of local sports.
Key guests present at the signing ceremony included Football Youth founder Dong Lu, Kingnet Network Co.,Ltd. Director and Vice General Manager Zhao Fan, Kingnet Network Co.,Ltd. Marketing Department General Manager Shu Chen, and "Three Kingdoms: The World's Heart" Publishing Producer Liu Lianlian. Witnessed by numerous media outlets, the two parties completed the signing of the strategic cooperation agreement, marking the full implementation of this cross-industry collaboration.
Details of the Partnership Announcement
At the press conference, Dong Lu reflected on Football Youth's nine-year commitment and original mission in youth football training. He stated that Football Youth's journey, from its initial concept to now accompanying thousands of youths on the green pitch, has been built on day-to-day perseverance, relentless effort, and a profound passion for youth football. In his view, Kingnet Network Co.,Ltd.'s "Three Kingdoms: The World's Heart" has managed to stand out in the vast mobile game market due to the team's meticulous refinement of game quality, deep exploration of Chinese historical culture, and a craftsman's spirit dedicated to high-quality content over the long term. This dedication to honing skills and focusing on overcoming challenges aligns closely with Football Youth's philosophy of deep commitment to training and upholding the essence of sports, forming the core foundation for their cross-industry partnership and deep cooperation.
Corporate Social Responsibility and Collaboration Goals
Kingnet Network Co.,Ltd. Director and Vice General Manager Zhao Fan shared insights into the company's social responsibility framework and the core motivation behind this collaboration during his on-site address. He emphasized that as an A-share listed entertainment company, Kingnet Network Co.,Ltd. consistently pursues business development alongside social responsibility. While focusing on core operations like game R&D and publishing, and refining high-quality Chinese-style game content, the company always prioritizes supporting the healthy growth of youth and fulfilling its social welfare commitments.
It was noted that Kingnet Network Co.,Ltd. has long been actively involved in rural public welfare education projects. The company's volunteer team has repeatedly visited remote areas in Yunnan, Guizhou, Sichuan, and other provinces, engaging directly in frontline rural education, providing support to over thirty primary and secondary schools, and practically contributing to the improvement of rural education quality and the comprehensive development of youth. Partnering with Dong Lu's Football Youth training project represents a new expansion of Kingnet Network Co.,Ltd.'s public welfare scope and a fresh avenue for the company to practice social responsibility, achieving an innovative extension from cultural and educational philanthropy to sports philanthropy.
Zhao Fan stressed that in the future, Kingnet Network Co.,Ltd. will continue to focus on areas such as enhancing youth physical fitness and developing youth sports, adhering to its philanthropic初心, practically fulfilling corporate responsibilities, and continuously leveraging the unique advantages of an entertainment company to empower local sports. The aim is to foster the vigorous growth of China's youth sports strength and safeguard the development of a new generation of sports talent.
Significance of the Strategic Alliance
The formal implementation of this strategic cooperation marks a significant milestone for Kingnet Network Co.,Ltd. in exploring the cross-industry integration of "gaming + sports philanthropy." Previously, the two parties had established a preliminary cooperative relationship. The completion of this signing ceremony signifies that their collaboration has moved from a conceptual announcement into a substantive implementation phase. Leveraging the profound cultural heritage, extensive user base, and mature content ecosystem of "Three Kingdoms: The World's Heart," combined with Football Youth's professional training system and established sports cultivation model, the two parties will achieve mutual empowerment and complementary wins between cultural and sports resources.
Looking ahead, Kingnet Network Co.,Ltd. will use the game culture of "Three Kingdoms: The World's Heart" as a high-quality bridge to connect Chinese-style gaming culture with youth sports philanthropy. Through diversified joint activities, public welfare initiatives, and event cheering content, the company aims to accompany young football players in pursuing their dreams on the field, support the rise of a new generation of local football talent, continuously explore new paths for entertainment companies to empower social welfare and aid sports development, and transmit positive social values.
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