On November 2, a financial frontline report said that Minsheng Bank held its 2026 third-quarter results briefing today.
Regarding wealth management-related business, Huang Jin, general manager of the Personal Finance Department of Minsheng Bank, said that under the current low-interest-rate environment, customers' wealth management needs are trending toward diversified upgrading. From the past focus on deposit-based product sales, the business will certainly shift toward placing equal emphasis on asset allocation and full-cycle services. "Therefore, we believe the wealth management business will still have certain room for growth going forward, and customers are in fact gradually shifting from obtaining returns from a single product to combined asset allocation."
In terms of customer service, customers are placing greater demand on professional and continuous investment advisory services, and full-cycle after-sales companionship has also raised higher standards and more diversified requirements. Therefore, in the future, Minsheng Bank will continue to push forward its wealth management business from the following aspects: first, consolidate its steady wealth management brand, continue to promote upgrades to its product system, and adhere to its positioning of steady wealth management. Because Minsheng Bank proposed the positioning of steady wealth management very early, this has enabled it to experience relatively small fluctuations in a market environment with major volatility, and our customers have felt this quite clearly, which is in fact a direction we will continue to pursue. Going forward, it will use the existing steady brands such as Anxin Wealth Management, Steady Wealth Management, and the Chuanshi series as anchors to continuously optimize customers' holding experience. It will deeply practice the scientific investment philosophy of multi-asset and multi-strategy, and promote the transformation of product capabilities from standard shelf supply to portfolio solutions. Second, in order to better serve different types of customers, it is necessary to continuously strengthen the tiered customer group management system and improve the level of refinement. It will accelerate the construction of Minsheng Bank's current service model featuring direct operation for basic customers, specialized operation for wealth customer groups, and personalized service for private banking customer groups, strengthen team capacity building, continue to study segmented customer group profiles and journeys, and upgrade the standardized management system. Third, it will further leverage digital empowerment for the wealth management business. This is mainly based on an intelligent matrix including customer insight, product insight, indicator insight, marketing strategy, wealth allocation, and especially content production, and around customers' long-term account operations, launch integrated online and offline channel solutions to achieve data-driven management and decision-making and human-machine collaboration in sales operations. Finally, it will continue to advance the transformation and upgrading of the wealth team and comprehensively improve team capabilities. It will build a multi-level talent pipeline, promote the continuous improvement of the team's product sales capabilities and customer service capabilities, and shift toward customer needs. It will follow the trends of market changes and use relatively good asset allocation solutions to respond to the market and realize the upgrading of the entire wealth management business. It will clarify the positioning of each level and the path for capability improvement, comprehensively strengthen comprehensive asset allocation planning and professional investment advisory capabilities, and support the high-quality development of the wealth management business.
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