美团变现率创新高:中小商家正在出局

36氪2021-05-30

美团强变现需求下的新抉择:中小商家出局 2021年5月28日,美团发布第一季度业绩报告,据财报显示,在今年第一季度,美团营收370.2亿元,同比增长120.9%,变现率增长至14.4%,创最近一年新高。在社区团购的烧钱亏损下,美团的“现金奶牛“外卖佣金开始承压。 不久前,美团更新佣金规则,将原本的一口价更改问按距离和重量等多维度计费,佣金组成为“技术服务费“和”履约服务费”,前者即是平台收取的...

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