On April 13th in Dongguan, Guangdong, a symbolic gesture marked a significant corporate alliance. After presenting a "Zhang Xue Motorcycle"—representing champion speed and robust independent R&D—to their visiting partners, COSMO LADY (02298) Chairman Zheng Yaonan and FIL Group President Brian Pride firmly shook hands. This was more than a ceremonial gift; it represented a crossover resonance between two "champion" IPs. The motorcycle signifies the ultimate performance of Chinese manufacturing conquering the racetrack, while the "Polar Champion Series" of Canada Goose Down thermal wear, developed through the collaboration between COSMO LADY and FIL, aims to break the long-standing cycle of "low-quality competition" in China's lingerie market.
That day, COSMO LADY and FIL Group officially signed a strategic cooperation agreement, upgrading their relationship from a simple raw material procurement arrangement to a deep strategic synergy. This is not merely a commercial partnership between two companies but is viewed as a key milestone for China's knitwear industry in connecting with global top-tier raw materials and driving industrial value transformation.
Reflecting on 2025, the most notable highlight in COSMO LADY's financial report was undoubtedly the 175% year-on-year surge in its e-commerce GMV, reaching 4.31 billion yuan. Behind this high-growth performance, a single product named the "Polar Champion Series" of Canada Goose Down thermal wear played a pivotal role. During the previous year's holiday season, this product directly propelled COSMO LADY's thermal wear category to the top of Douyin's product rankings, becoming a phenomenal hit.
However, the birth of this hit product was no accident. According to Chairman Zheng Yaonan, the product's concept originated in late 2024. The COSMO LADY team spent nine months and conducted over ten tests to finally break through the technical barrier of blending goose down with yarn. The core innovation lies in combining traditional Canada Golden Goose down—sourced from the 49th parallel north and typically used in heavy down jackets—with fibers in a scientific golden ratio. This created a lightweight heat-retention structure that is "light yet not thin, warm yet not bulky."
"When they first contacted us to purchase down, I found it hard to imagine how it could be applied to light and thin thermal underwear," admitted FIL Group President Brian Pride. This initial skepticism underscores the disruptive nature of the collaboration—COSMO LADY did not simply procure raw materials but achieved a cross-category revolution in material application.
The market's enthusiastic response served as the most powerful endorsement. As Zheng Yaonan stated, "Today's launch event was arranged by consumers, one order at a time." The success of the hit product validated the feasibility of popularizing high-end raw materials and directly propelled both parties towards a deeper cooperation that transcends a mere buyer-seller relationship.
Standing at the starting point of 2026, COSMO LADY's ambitions extend beyond a single piece of thermal wear. This agreement not only confirms the market success of the past year but also sets the strategic direction for the future. Facing intense market competition, COSMO LADY has chosen to "compete on quality" rather than "compete on price," focusing on delivering superior quality and a better wearing experience for customers. By introducing internationally top-grade raw materials and stringent quality control standards—its quality control laboratory has obtained CNAS national certification—the brand has successfully built a supply chain barrier that is difficult to replicate.
More notably, the benefits of this technology are spilling over into broader areas. During a media Q&A session, Zheng Yaonan revealed that the Canada Goose Down technology has been successfully extended to the loungewear category, opening up a new niche for autumn and winter home wear. The positive feedback from test sales of this new category indicates that COSMO LADY is evolving from a single lingerie brand into a "close-fitting technology" lifestyle brand covering all scenarios.
Chairman Zheng Yaonan explained the underlying logic: "A hit product can indeed boost a category, but only a systematic product matrix and supply chain barriers can secure a leading position in that sector." This strategic binding with FIL is a crucial step in building that "systematic barrier." It is no longer confined to the short-term gains of a single hit product but aims to establish an innovation system capable of consistently producing high-quality, high-value products by controlling top-tier raw materials and deeply integrating R&D.
A warm supply chain spanning the Pacific is now fully connected. In a business environment where intense internal competition has become the norm, COSMO LADY has chosen a more challenging but more valuable path: integrating world-class resources with a global vision and using tangible, verifiable product experiences to write a new chapter in the premiumization of Chinese brands.
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