The latest data reveals that the average retail prices for major Chinese baijiu products experienced a significant overall decline on July 9th. If one bottle of each major product were bundled for sale, the total price would be 9,860 yuan today, a sharp drop of 32 yuan from the previous day, marking an 11-day low. Market sentiment at the retail level has cooled compared to the previous period, and the pattern of low-price volatility has intensified further.
Among the 11 major baijiu products today, two rose, eight fell, and one remained flat, with declining products holding an overwhelming majority. On the positive side, Wuliangye Yibin Co.,Ltd.'s Classic Five Eighth Generation and Qinghua Fen 20 both increased by 3 yuan per bottle. The former continues to recover from its lowest point since records began last November, while the latter reached a near one-month high. On the downside, Gujing Gongjiu Gu 20 led the declines, falling 9 yuan per bottle, its largest single-day drop in nearly a month. Qinghua Lang dropped 7 yuan per bottle, falling below the 690 yuan mark to a near one-month low. Guojiao 1573 and Yanghe Dream Blue M6+ both decreased by 5 yuan per bottle; the former retreated after matching its near one-month high yesterday, and the latter fell back to the 600 yuan level. Wuliangye 1618 and Xijiu Junpin both declined by 4 yuan per bottle, with the former once again falling below 820 yuan as its price center has been trending downward for nearly a month. Feitian Moutai dropped 3 yuan per bottle, retreating to the second-lowest level in nearly a month. Premium Moutai saw a slight decrease of 1 yuan per bottle but managed to hold above the 2400 yuan threshold. Crystal Jiannanchun's price remained unchanged from the previous period.
The daily pricing data is sourced from approximately 200 collection points distributed reasonably across major regions nationwide. These points include, but are not limited to, designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw data consists of actual, transacted retail prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu. Following the official launch of Feitian Moutai at 1,499 yuan per bottle on the i-Moutai platform at the start of the year (adjusted to 1,539 yuan on March 31) and Premium Moutai at 2,299 yuan per bottle on January 9 (adjusted to 2,359 yuan on May 16), the magnetic influence of this new sales channel on the average retail prices of these two products is gradually becoming apparent. The daily published prices adhere to a calculation rule weighted by actual transaction volume, and verifiable prices from this channel have been incorporated into the calculations for these two products' retail averages.
In other significant industry news, the 2026 Inner Mongolia Moutai Friends Carnival was held this Monday in Hohhot. Chen Hua, Party Secretary and Chairman of the Moutai Group, attended the event. In his speech, he described the relationship with Moutai enthusiasts as encompassing three layers: appreciating the taste, connecting heart-to-heart, and taking action. He positioned the Moutai Friends Carnival as a crucial front for Moutai to engage directly with end consumers. From a business strategy perspective, Moutai emphasizes rigorous quality control to safeguard product reputation and trust. Concurrently, it aims to explore diverse regional cultures and enhance service experiences to integrate baijiu culture into everyday consumption scenarios. Furthermore, Moutai plans to actively implement social responsibility projects to further elevate the brand's social value.
Comments